PPC Specialist II – Paid Advertising (B2B)

Who We Are:

We are a software development company where people, passion, and technology come together to shape the future of real estate through our own innovative products.

Since opening our doors in 2010, our Cluj-Napoca office has grown into the second-largest Yardi location worldwide. As part of Yardi Systems, Inc., a global leader in real estate software, founded in 1984, we're connected to a network of over 45 offices and 10,000+ colleagues across the globe.

Our success is driven by a diverse team of more than 1,400 professionals, including software developers, marketers, consultants, data researchers, customer service specialists, and many more. Think you'd be a great fit? Join #TeamYardi.

Your Impact:

We are looking for a Paid Advertising Specialist with a strong technical and strategic background to run and optimize digital advertising efforts for our B2B software products targeting real estate professionals across multiple international markets.

You will own day-to-day execution of Google Ads, LinkedIn Ads, and Account-Based Marketing (ABM) campaigns, from setup to optimization, with the goal of generating qualified leads and supporting pipeline growth.

This position is available in a hybrid regime that implies working from the office at least twice a week. Therefore, please take into account that you would need to be located in or near the Cluj-Napoca area.

Please submit your application in English.

What You’ll Bring Along:

• 3+ years of proven experience in creating, managing and optimizing Google Ads and LinkedIn campaigns;
• Bachelor’s degree, preferably in Marketing, Advertising, Communication, Journalism or related fields;
• Familiarity with Account-Based Marketing (ABM) strategies and platforms;
• Full understanding of digital marketing principles, channels and methods;
• Full understanding of search KPIs and campaign success metrics;
• Ability to translate data into insights, spot trends and performance gaps, and propose improvements;
• Excellent organization and time management skills;
• Good English proficiency (written and verbal);
• Experience with advertising or analytics platforms (e.g. Google Analytics 4, Looker Studio, etc).

What You'll Do:

• Create and manage paid advertising campaigns through various platforms (Account-based marketing tools, Google Ads, LinkedIn Ads, etc.) on multiple markets across multiple international markets (e.g. US, Europe, Asia, etc.);
• Handle day-to-day campaign execution, from setup and launch to ongoing optimization, and report on results against agreed KPIs;
• Adjust targeting, bids and budget distribution based on performance data, and flag opportunities or risks;
• Work closely with content writers and designers to develop compelling campaign briefs, ensuring that creative assets (copy, visuals, videos, and landing pages) align with audience insights, campaign goals, and brand guidelines;
• Build and run A/B tests on ad copy, creative and targeting, document results and propose next steps;
• Analyze data from web analytics and ad platforms and turn it into concrete optimization actions;
• Use lead and funnel data to assess lead quality and help refine audiences and messaging accordingly;
• Conduct keyword, audience and competitor research, and propose implementations that improve efficiency and reach;
• Contribute to campaign planning and strategy discussions with input grounded in performance data;
• Keep pace with the latest changes in the paid advertising industry while continually leveraging new tools and best practices to boost the efficiency of campaigns;
• Provide detailed performance reporting and insights to senior stakeholders, recommending actionable improvements.

What you'll enjoy once you become part of the Yardi Romania team:

• A flexible hybrid work setup that blends the best of remote and office life. 
• Up to $2,000 per year reimbursed for eligible learning and professional development expenses. 
• 40 RON/working day meal tickets (taxable according to current legislation). 
• Up to 26 vacation days to recharge your energy, based on tenure. 
• Comprehensive private medical insurance (including dental care, physiotherapy & psychotherapy) for you and your dependents. 
• Up to 20 days of EU remote work per year, subject to current policy. 
• Annual salary review to keep it in line with your performance and industry changes. 
• The possibility of a yearly bonus through our profit-sharing program. 
• Life insurance for you & global travel insurance for you and your family. 
• Currently granting a fixed monthly Work/Life Stipend for your well-being activities. 
• Discounts at gyms, restaurants, and other service providers. 
• All necessary equipment provided for both home and office setups. 
• A modern, central workspace @ The Office in Cluj-Napoca, with an open-air terrace and game rooms to unwind. 
• Fresh fruit, snacks, and specialty coffee available daily at the office. 
• Engaging office events, themed parties, and team buildings.