Paid Media Manager (Performance Marketing Manager)

Posted 22 Hours Ago
Be an Early Applicant
London, Greater London, England
Senior level
Sales
The Role
The Paid Media Manager will oversee budget management, campaign reporting, and strategy for LinkedIn and Google Ads, driving ROI through performance marketing. The role includes audience segmentation, campaign creation, and collaboration with marketing teams to enhance campaign quality and efficiency.
Summary Generated by Built In

Cognism is a market leader in international sales intelligence. Access to our premium data, has helped a wide variety of global revenue teams change their approach to prospecting, resulting in predictable and prosperous outcomes. 

Following multiple successful funding rounds and the acquisition of Mailtastic (2020), an email signature solution provider, and Kaspr (2022), a Paris-based sales prospecting tool, there has never been a more exciting time to join us.

As we grow, one of our main objectives is to continue hiring individuals, who are both a professional and cultural fit for our Company. Our values are at the core of everything we do! 

Our people; 

  • Are Nice! 
  • Are Collaborative. We’re in this together! 
  • Are Solution-Focused. For every problem, we’ve got a solution!
  • Are Understanding.
  • Celebrate Individual Contributors. 

We are committed to creating a diverse and inclusive global workplace, which encourages you to achieve any goals you may have, while having fun along the way!

Who We’re Looking For:

 

We're looking for a talented performance marketing specialist with a minimum of 5+ years experience managing LinkedIn Ads and Google Ads, ideally in Agency or B2B SaaS/Technology. The candidate will be keen to take the next step in their career and be excited by the prospect of working in fast paced tech scale-up. 

You will be an expert campaign manager and strategist in both Paid Search (Google Ads) and Paid Social content marketing (particularly LinkedIn Ads). Additional channel experience is desirable (e.g. Meta, Reddit, YouTube Ads). We’re looking for someone with a strategic mind, familiarity with demand generation methodology is ideal. You will be passionate about performance marketing, keeping up to date with the latest industry trends and best practices. Your primary goal will be to maximise ROI for Cognism. 

Roles and responsibilities:

  • Day to day budget management
  • Campaign reporting and analysis
  • Insights/knowledge sharing
  • New campaign creation including ad copy/creative optimisation
  • Audience segmentation and targeting
  • Managing day-to-day paid media operations (e.g. reviewing bidding strategies, negative keywords, audience exclusions etc.) across all paid advertising channels including but not limited to LinkedIn, Google, Meta and Youtube
  • Creating (and then automating) campaign reports
  • Collaborating with our Demand Generation, Customer Marketing, and Product Marketing teams to improve the quality and consistency of the campaigns

Requirements:


  • Experience in Google Ads and LinkedIn Ads, additional channels like Meta Ads desirable
  • Experience in a similar role, preferably within a B2B SaaS organisation.
  • Demand generation mindset, ensuring we provide value for our prospects.
  • Experience with any of the analytics tools would be beneficial: Salesforce, Hubspot, Excel, Dreamdata, Metadata, Cognism Prospector 
  • Analytical, experimental, and data-driven mindset; this is certainly not one of those placeholder requirements
  • You are energised by opportunities to learn and adopt new strategies and tactics; you are active in online communities; and you love asking tough questions
  • You have at least one favourite marketing tool that you can’t work without

Benefits 

  • Competitive salary dependent on level of experience 
  • 25 Days Holiday plus all regular holidays and your birthday off
  • Monthly Wellbeing Allowance
  • Company / department social events throughout the year typically in London
  • Work with the latest technology paradigms.  
  • We embrace a hybrid working culture and promote flexibility, with the successful candidate based from our London office in the Shard (1-2 days a week in the office)


Note: This role is hybrid and requires attendance at our London Bridge based office on a weekly basis.

We look forward to hearing from you!

Top Skills

Excel
Google
Hubspot
LinkedIn
Meta
Salesforce
Youtube
The Company
New York, NY
380 Employees
On-site Workplace
Year Founded: 2015

What We Do

Cognism is a leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1800+ revenue teams worldwide.

Cognism helps businesses find, engage and close their dream prospects by providing premium company and contact information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.

Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement partners, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.

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