Owned Channels Marketing Strategy - Senior Associate

Job Description
Home Lending is seeking a highly effective digital marketing expert to help support the development, implementation, and maintenance of the Home Lending experience on chase.com public pages and the secure entry points for all customer personas in a mobile-first approach to better educate, align with customer goals, and onboard into Home Lending product(s). This role will be particularly focused on supporting the ongoing testing and optimization of landing pages and the overall learning agenda on the public and secure sides of chase.com. We are focused on building from a strong strategic base and evolving to constantly maximize value over time.
As an Owned Channels Marketing Strategy Senior Associate within Home Lending, you will support all aspects of Home Lending's strategy on chase.com (public & secure), including the ongoing testing and optimization of landing pages, the end-to-end customer journey, and the overall learning agenda. You are a data-driven digital marketer who possesses strong executional skills with a passion for innovating owned digital marketing journeys to cultivate a solution from inception through implementation while working effectively with cross-functional teams to deliver effective results against business targets.
Job responsibilities:

• Facilitate the delivery of the Home Lending public and secure digital roadmaps, including but not limited to public landing page optimization, secure digital ad placements, and entry points directing to the Chase Home Lending product ecosystem.
• Build and maintain relationships with partners and key stakeholders across the firm with a focus on improving the Home Lending customer experience and reducing costs.
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan and execute both public and secure strategic digital experimentations and initiatives.
• Own and proactively identify opportunities, fostering resolutions end-to-end.
• Manage projects effectively through all internal processes for approval.
• Contribute to the understanding of performance, test results, and profitability; utilize data and analytics to inform marketing decisions and optimize public and secure digital channel performance.
• Champion consistent and seamless user experiences across public and secure digital assets.
• Partner with Analytics and Digital teams to understand end-to-end digital performance - across traffic, engagement, and account/customer quality metrics.

Required qualifications, capabilities, and skills:

• Support roadmap development and test-and-learn agendas.
• Partner who leads through strong collaboration; recognized as a team player.
• Data-driven and analytical, while also being a creative problem-solver.
• Focused on how marketing fosters quantifiable business results.
• Vigorous and thorough in their management of details; proven ability to take initiative.
• Excels at managing multiple initiatives simultaneously within tight deadlines.
• Comfortable with continuously changing priorities.
• Highly proficient in Microsoft Excel and PowerPoint.
• 5+ years of marketing experience
• Limited travel.

Preferred qualifications, capabilities, and skills:

• Financial services industry experience.
• Digital Marketing.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.