The Role
Conduct outside sales to homeowners by evaluating lawn conditions, recommending customized lawn care programs, generating leads through door-to-door outreach and referrals, closing new service agreements, and upselling services. Representatives manage assigned territories, track activity in a CRM, meet sales goals, and work independently outdoors while building customer relationships.
Summary Generated by Built In
We’re not just a lawn care company—we’re on a mission to create greener, healthier communities across the Mid-Atlantic. With 500+ team members and growing, we’ve built a reputation backed by our culture: Go Beyond. Grow Beyond. We invest in our people, promote from within, and celebrate those who show up and stand out—many of our leaders started right here. Along the way, you’ll get strong benefits, real career growth, and the support to build your future.
Virginia Green is growing—and we’re looking for driven, self-motivated individuals to join our team as Outside Sales Representatives.
As an Outside Sales Representative, you’ll connect directly with homeowners, identify their lawn care needs, and provide solutions that help them achieve healthy, beautiful lawns. You’ll have the opportunity to build relationships, generate new business, and see the results of your work firsthand.
The Highlights:
- Competitive pay + strong commission potential
- Vehicle Gas and Insurance Stipend
- Paid training and on-going coaching
- Clear career growth -> we promote from within!
- A supportive, team-oriented culture grounded in accountability and respect
- The opportunity to represent a trusted company committed to excellence
Day in the Life:
- Go Beyond for Our Customers
- Engage homeowners in assigned neighborhoods to introduce Virginia Green’s customized lawn care programs
- Conduct on-site evaluations to understand lawn conditions and homeowner goals
- Educate customers on tailored solutions that deliver long-term lawn health—not one-size-fits-all services
- Set clear expectations and build trust from the first interaction
- Grow Beyond in Sales Performance
- Primary duty is outside sales, prospecting new customers
- Convert conversations into new service agreements using proven, ethical sales practices
- Proactively generate leads through door-to-door outreach, referrals, and community presence
- Cross-sell and upsell additional services that enhance results and customer satisfaction
- Consistently meet or exceed individual sales goals while maintaining Virginia Green's high standards
- Own Your Territory
- Maintain a strong, visible presence within assigned territories to maximize opportunity and brand awareness
- Track leads, customer interactions, and sales activity accurately using our CRM system
- Use data, feedback, and coaching to continuously improve performance
Qualifications/Requirements:
- Strong interpersonal and communication skills with the ability to build rapport quickly
- A customer-first mindset paired with a competitive drive to succeed
- Comfortable with face-to-face sales and proactive outreach
- Ability to manage time effectively and work independently in the field
- Willingness to learn, grow, and accept coaching
- Experience using CRM tools preferred
- Ability to work outdoors in varying weather conditions
- Ability to walk, stand, and remain active for extended periods
- Valid driver’s license and reliable transportation
You Will Thrive Here If You:
- Enjoy working outside
- Take pride in delivering great service
- Like solving problems and improving results
- Want a long-term career with real growth
Come Go Beyond and Grow Beyond at Virginia Green!
*Virginia Green is committed to a diverse and inclusive workplace. All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability or other legally protected status.
#ZR
Skills Required
- Strong interpersonal and communication skills
- Ability to build rapport quickly
- Customer-first mindset and competitive drive
- Comfort with face-to-face sales and proactive outreach
- Ability to manage time effectively and work independently in the field
- Willingness to learn, grow, and accept coaching
- Experience using CRM tools
- Ability to work outdoors in varying weather conditions
- Ability to walk, stand, and remain active for extended periods
- Valid driver's license and reliable transportation
Similar Jobs
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Virginia Green is a locally owned Virginia lawn-care company providing tailored lawn-care and pest-control programs for residential and commercial customers. Founded in 2004, it serves central Virginia and Williamsburg and differentiates itself through local certified technicians and in-house agronomists familiar with Mid-Atlantic turf, soil, and weather conditions. Its services include fertilization, weed control, aeration, seeding, and tree and shrub care.
