At General Produce, delivering freshness is more than a promise — it’s our daily standard. As a leading wholesale produce distributor based in Sacramento, we proudly serve Northern & Central California, Western Nevada, Southern Oregon, and international markets including the Pacific Rim and Asia.
We’re growing fast and looking for an energetic, self-motivated Outside Sales Representative to help expand our presence in the Sacramento region. This isn’t a desk job — you’ll be out in the field building real relationships, uncovering new business opportunities, and representing some of the freshest products in the industry. If you’re passionate about sales, thrive on connecting with people, and enjoy growing a territory, this is an opportunity to build a rewarding career with a company that values initiative, collaboration, and results.
- Annual Incentives
- Comprehensive Benefits: Medical, Dental, Vision, Life Insurance
- 401(k) Plan, Employee Assistance Program
- Paid Sick Leave, Holidays, and Vacation
- Employee Discount Program
- Employee Recognition and Events
Key Outside Sales Job Responsibilities
- Schedule: Full time, Monday/Tuesday/Wednesday/Thursday/Friday work week, 8AM to 5PM.
- Customer Service: Primary focus on in-person interactions with the goal of developing new business.
- Marketing & Management: Identify and pursue new accounts to generate profitable business.
- Communication: Respond to customer inquires in regards to product, pricing and delivery schedules.
- Product Support: Advise customers on products based on their specific needs, recommending substitutions when applicable.
- Product Knowledge: Maintain an understanding of product available, stay informed on market conditions and engaged with customer feedback.
Outside Sales Qualifications
- Age (Required): Must be at least 18 years of age.
- Experience (Required): At least 1 year of experience in sales environment.
- Education (Required): High school diploma or equivalent. (Preferred) Two years in college coursework in sales, business, or marketing.
- License (Required): Maintain a valid California Driver License with less than two points on DMV record.
- Communication: Professional oral and written communication skills.
- Work Ethic and Reliability: Must demonstrate a strong work ethic, reliability, and effective time management.
Equal Employment Opportunity
General Produce is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate against applicants or employees on the basis of race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, marital status, military or veteran status, genetic information, or any other characteristic protected by federal, California, or local law.
Background Check
Employment may be contingent upon successful completion of a background check consistent with applicable federal, state, and local laws, including California’s Fair Chance Act.
Employment Relationship
Employment with General Produce is at-will. This job posting is intended to describe the general nature and level of work performed and is not an exhaustive list of all duties, responsibilities, or qualifications. Duties may change based on business needs.
*This job description outlines the primary duties and qualifications for this position. It is not intended to be a comprehensive list of all responsibilities, tasks, or skills that may be required or assigned.
Skills Required
- Must be at least 18 years of age.
- At least 1 year of experience in a sales environment.
- High school diploma or equivalent.
- Two years of college coursework in sales, business, or marketing.
- Maintain a valid California Driver License with less than two points on DMV record.
- Professional oral and written communication skills.
- Demonstrate strong work ethic, reliability, and effective time management.
- Employment contingent upon successful completion of a background check.
What We Do
General Produce is a leading wholesale distributor and exporter of high-quality fresh fruits and vegetables, operating for three generations from its Northern California facility. The company serves retail and foodservice customers across Northern California, Oregon, and Nevada, providing a diverse range of local, regional, and global produce, including organic and exotic items, while utilizing industry-leading technologies to ensure sustainable and safe delivery.
