Join ABC Fitness, the leading technology provider for the fitness industry!
Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
INTRODUCTION
As part of ABC’s Revenue Operations team, the Outbound SDR plays a vital role in building a predictable, repeatable engine for net-new pipeline generation. This role is focused on proactive outreach into high-value ICP accounts—creating qualified demand where none currently exists. Reporting to the SDR Manager, this role partners closely with Account Executives and GTM leadership to source strategic opportunities that convert to revenue. Success in this role is measured by pipeline impact, conversion quality, and consistent execution—not raw activity.
WHAT YOU’LL DO
Conduct outbound prospecting into a defined set of ICP accounts using a structured, multi-touch approach (email, phone, social).
Research and enrich accounts and contacts aligned to ICP and segment priorities.
Generate sales-qualified leads (SQLs) and sales-accepted leads (SALs) monthly.
Deliver clean, context-rich handoffs to AEs with clear use case, buyer pain, and next steps.
Influence closed-won opportunities monthly that originated from outbound-sourced leads.
Maintain high-quality CRM hygiene—updating notes same day, ensuring no unworked or stale tasks.
Ensure ≥80% of sourced SQLs match ICP; maintain a ≤25% no-show/cancel rate.
Partner with AEs to align outreach strategies, feedback loops, and pipeline priorities.
WHAT YOU’LL NEED
2–4 years of outbound sales or prospecting experience (B2B SaaS preferred).
Ability to research accounts, identify pain, and craft personalized outreach.
Consistent execution of structured cadences across phone, email, and LinkedIn.
High accountability to performance KPIs and conversion metrics.
Excellent communication skills and the ability to articulate complex solutions.
Proficiency with CRM and prospecting tools (Salesforce, Outreach/Salesloft, ZoomInfo, LinkedIn Sales Navigator).
Highly coachable, open to direct feedback, call reviews, and ongoing skill development.
AND IT’S GREAT TO HAVE
Experience building outbound programs or testing messaging strategies.
Understanding of buyer journey and qualification frameworks (e.g., SPIN, BANT, MEDDPICC).
Strong partnership experience with Account Executives.
Interest in data enrichment and pipeline strategy.
Success in a remote or distributed sales team environment.
Passion for Health & Fitness
Previous Fitness Operator experience
WHAT’S IN IT FOR YOU:
Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Medical/Dental/Vision coverage
EAP – we get you help when you need it. Period.
Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
And more! – so many benefits we couldn’t even fit them all here!
At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.
Learn more at abcfitness.com
#LI-REMOTE
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Top Skills
What We Do
At ABC Fitness, we're passionate about fitness. We believe that everyone deserves the opportunity to be their best selves and live their best lives. Our technology solutions are designed to empower fitness businesses and individuals to achieve their goals, whether it's building a stronger community, streamlining operations, or providing personalized training experiences. We're committed to making fitness accessible and enjoyable for everyone.
We believe fitness is a lifestyle for people of every age, every shape, every color, and every gender.
From the inside out, we live our day-to-day life guided by our core values: One Team, Growth Mindset, and Best Life. These values shape our culture, the way we work, and how we interact with each other and our community. We believe in the power of teamwork, continuous learning, and fostering a supportive environment where everyone can thrive.
If you rock your sneakers with confidence and believe in the extraordinary, you’re in the right place.
As One Team, we collaborate and respect each other, fostering a sense of belonging and encouraging individual growth. With a Growth Mindset, we embrace challenges, strive for continuous improvement, and promote smart experiments. Through Best Life, we prioritize the well-being of our team and community, inspiring each other to be our best selves and live our best lives.
Why Work With Us
As One Team, we are committed to creating an inclusive and safe space and fostering an environment where every team member feels like they can bring their whole selves to work. We are dedicated to designing equitable experiences that inspire and activate our growth mindset, so everyone can learn and grow together.
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