Outbound Marketing Manager

Posted 22 Days Ago
Easy Apply
Hiring Remotely in USA
Remote
3-5 Years Experience
Consumer Web • Healthtech • Professional Services • Social Impact • Software
Headway is building a new mental healthcare system that everyone can access.
The Role
The Outbound Marketing Manager at Headway will lead a team to drive demand generation, create and execute strategic marketing campaigns, and collaborate with sales to optimize lead generation. This role involves managing budgets, utilizing marketing tools, and analyzing audience data to tailor campaigns effectively, while also reporting on success metrics.
Summary Generated by Built In

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. 

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 34,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

We are seeking a talented and results-driven Outbound Marketing Manager to lead a team of Outbound marketers. This role will be responsible for planning, building and scaling a team dedicated to driving demand generation from untapped audiences of providers. The ideal candidate has a creative approach to customer outreach, a proven track record of delivering successful campaigns and generating pipeline, and the ability to build a strong partnership with cross functional stakeholders. This role requires a deep understanding of audience segmentation, value proposition messaging and content engagement strategies, CRM and automation tools, and lead nurture tactics. The Outbound Marketing Manager will work closely with the marketing and sales teams to identify and target key audiences, create campaigns, and measure the success of marketing efforts.

You will:

  • Build and manage a roadmap for marketing strategies and campaigns to engage target accounts, including account identification, content creation, campaign execution, and measurement
  • Manage and enable a small team of Outbound Marketers to deliver on KRs for the organization
  • Manage daily, monthly, annual budgets, reporting, and forecasting 
  • Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
  • Build or manage technical email marketing infrastructure to support our growth initiatives
  • Work with technical teams to scope personalization strategies at scale
  • Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
  • Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
  • Evaluate channel and content strategy to incorporate maximum marketing tactics to drive engagement 
  • Conduct research and analysis to identify target audiences, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
  • Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
  • Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
  • Stay updated on industry trends, best practices, and emerging technologies, and apply them to optimize the team’s strategies and tactics

You’d be a great fit for this role if:

  • You have 8-10 years of experience in B2B marketing roles, with at least 4+ years in Outbound specific strategies
  • You have 2+ years of people management experience
  • You have a deep understanding of demand strategies, tactics, and best practices
  • You have a combination and sales and marketing demand gen experience, and demonstrated experience growing lead volume
  • You have a successful track record bringing cross functional demand generation visions to life, especially across sales and enablement orgs 
  • You have built large, scalable email marketing infrastructures that retain great deliverability
  • You have demonstrated success with marketing automation, CRM, and other marketing tools such as Outreach and Salesforce 
  • You have experience taking handmade, manual process and scaling to sustainable automated systems
  • You are an excellent communicator, both written and verbal
  • You possess strong analytical skills with the ability to measure and optimize marketing performance
  • You love to work collaboratively in cross-functional teams
  • You have experience in a high growth startup environment, and thrive in roles with autonomy
  • You are results-oriented mindset with a focus on driving revenue growth and customer success
  • You are self-motivated, proactive, and adaptable to changing business needs

Compensation and Benefits:

  • Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
    • Group A: $160,000
    • Group B: $144,000
    • Group C: $128,000
    • Examples of cities located in each Compensation Grouping:
      • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
      • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
      • Group C = All remaining cities 
  • Benefits offered include:
    • Equity Compensation
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 16-week parental leave for eligible employees
    • Carrot Fertility annual reimbursement and membership
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Flexible PTO
    • Employee Assistance Program (EAP)
    • Training and professional development

#LI-LN1

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact [email protected]

Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.

Top Skills

CRM
Marketing Automation

What the Team is Saying

Niki
Molly
April
Alicia
The Company
HQ: New York, NY
624 Employees
Remote Workplace
Year Founded: 2019

What We Do

Headway is building a new mental healthcare system that everyone can access. We make it easy for people to find quality in-network mental health care by removing historic barriers faced by mental health providers, payers, and patients.

1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 34,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway employees work remotely across the US, with the option to work from our NYC HQ.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

Why Work With Us

The demand for mental health care has never been higher, underscoring the need for solutions like Headway that increase accessibility to clinical care. Headway is building a new mental health care system that everyone can access by making it easier for therapists to accept insurance and build their best practice.

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Headway Offices

Remote Workspace

Employees work remotely.

We are a remote first company with the option to work out of our New York City headquarters or our San Francisco office.

Typical time on-site: None
HQNew York, NY
San Francisco, CA
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