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The Role
Generate and qualify outbound B2B leads in India by researching target accounts, mapping decision-makers, conducting personalized multichannel outreach, and converting MQLs into sales-accepted meetings. Maintain accurate CRM records, assess buying signals and opportunity potential, build qualified pipeline, and report outreach and conversion metrics. The role engages plant, EHS, safety, and procurement buyers without negotiating or closing deals.
Summary Generated by Built In
This is a remote position.
About Duratuf
We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai
Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.
We're on our way to 10,000 protected workplaces by 2035
About the Role
- Demand generation engine of our national outbound motion, with India as your market
- Research target companies in our focus industries and develop interest into sales-ready opportunities
- Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar
- Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority
- Fully digital and desk-based, with no field visits
Research and Target
- Identify and research target companies in India against the defined ideal customer profile (ICP)
- Build and maintain target account lists
- Map the decision-makers and buying committee in each account
Enrich and Maintain Data
- Source and validate contact information using approved tools
- Keep every prospect record in CRM accurate, complete and up to date
Pitch and Develop
- Reach out by email, LinkedIn, phone and WhatsApp (where applicable)
- Personalise every message and follow the defined sequences and cadences
- Open real conversations with plant, EHS, safety and procurement buyers
Qualify MQL to SQL
- Run a structured qualification against the criteria set by management and Sales
- Capture buying signals and make an honest qualify or reject call on every lead
- Understand each account's scope and potential
Fix the Meeting
- Secure a genuine meeting or next step with Sales and hand over cleanly
- Move real opportunities forward, not just pricing requests
Build Qualified Pipeline
- Develop and maintain a qualified pipeline for Sales, with clear opportunity value
Keep the CRM Honest
- Log every contact, activity, disposition and stage in CRM in real time
Feed the Loop
- Track outreach and conversion metrics and join the weekly performance review
- Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper
How Success Is Measured
- MQL to SQL qualification against the agreed criteria
- SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing
- Pipeline value handed to Sales (for example, INR pipeline developed)
- GP contribution from qualified opportunities that convert into orders
Requirements
Qualifications
- Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development
- Comfortable owning a daily qualification and calling number
- Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them
- Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar
Technical Skills
- CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages
- Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel
- Can read an account's scope and potential
- Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha
Functional Skills
- Strong communicator with business buyers: clear, confident written and spoken English and Hindi
- Comfortable with plant, EHS, safety and procurement contacts
- Gets the meeting: moves a conversation to a fixed next step, not a soft maybe
Nice to Have
- Experience in industrial, manufacturing, engineering, SaaS or B2B services
- Exposure to technical / industrial products or PPE
Application
- Include a link to your 90-second video introduction (questions are in the application form)
Benefits
- Own the gate: the call on what is a real opportunity and what is noise is yours
- Learn B2B selling properly: real discovery with real buyers and a real method
- A mission that matters: every account you qualify moves a real plant closer to safe
- Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur)
- Everything runs on Zoho One
Skills Required
- 2-4 years of experience in B2B lead generation, inside sales, presales, SDR, LDR, or outbound business development
- Experience conducting outbound prospecting, discovery, and qualification of business prospects
- Ability to own daily qualification and calling targets
- Strong internet research skills
- CRM familiarity and ability to maintain clean dispositions and stages
- Ability to qualify leads using BANT, CHAMP, SPIN, or a similar structured method
- Strong written and spoken English and Hindi communication skills
- Ability to communicate with plant, EHS, safety, and procurement contacts
- Experience using LinkedIn Sales Navigator, Apollo, or similar account research tools
- Experience with Zoho CRM
- Experience with Apollo, LinkedIn Sales Navigator, HubSpot, or Lusha
- Experience in industrial, manufacturing, engineering, SaaS, or B2B services
- Exposure to technical or industrial products or PPE
- 90-second video introduction included with application
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The Company
What We Do
Duratuf Products is an India-based industrial safety solutions company headquartered in Kolkata and serving customers across more than 65 countries. It supplies standards-driven electrical safety products, including insulating rubber mats and dielectric products, alongside personal protective equipment and broader industrial-safety offerings. The company supports manufacturers, utilities, infrastructure operators, procurement teams, and EHS professionals with compliant, tested products and technology-enabled certification transparency.
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