Orion - Buyer, Media Activation

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Toronto, ON, CAN
In-Office
AdTech • Digital Media • Marketing Tech
The Role

Job Summary:

The role of a Buyer, Media Activation is to execute television, radio and OOH campaigns. The successful candidate will be responsible for negotiation, execution and maintenance of media campaigns for various clients, as well as assisting the Supervisor/Senior Manager in preparing all written documents (e.g. pre-buy, post buy, etc.). This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

  • Negotiate, execute and maintain television, radio and OOH campaigns for a portfolio of clients
  • Deliver media campaigns that meet campaign objectives and client expectations on a daily basis
  • Understand and recommend stations and programming that align with target audience
  • Oversee the preparation and presentation of campaign reports, campaign summaries, tracking of expenditures by supplier as required.
  • Proactively advise the team of any variations to execution of media plans.
  • Assist in ensuring all invoices, discrepancies and billings are cleared and issued in a timely manner as needed.
  • Execute all relevant revisions to the media buy as needed.
  • Identify and communicate potential buying market conditions to peers.
  • Develop and maintain positive rapport with media partners.
  • Foster relationships across agency partners, with a focus on client service.
  • Attend media seminars and presentations as required.

Desired Skills & Experience

  • Post-secondary education – University graduate and/or advertising/marketing College degree preferred.
  • Minimum (1-2) years’ experience in media investment.
  • Previous OOH experience is an asset.
  • Strong negotiation skills.
  • Ability to develop positive on-going business relationships (both internal & external) with a focus on client service.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Excellent ability to manage and prioritize time.
  • Proactive approach to problem solving, supporting the team, self-development, etc.
  • Ability to work collaboratively as well as independently.
  • Proficient with MediaOcean, Radius and media research tools
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Orion Worldwide is a global media company that generates value for many of the world’s most well-known media owners and brands. Like our namesake, we are connectors who bring together people and businesses to unlock a mutual exchange of value. We define success through our ability to help partners achieve long-term, sustainable growth. We look for people who possess the passion, innovative thinking, and partnership skills to join our collaborative and diverse teams. No single person, or discipline, is responsible for success at Orion. Teamwork is the backbone for how we achieve our business goals and cultivate an inclusive culture in which we can all be proud. We strive for a vibrant culture of creativity, accountability, and connection – and believe we do a pretty good job!   For more information, please visit orionworldwide.com

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Orion is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]

IPG Mediabrands Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IPG Mediabrands and has not been reviewed or approved by IPG Mediabrands.

  • Leave & Time Off Breadth Time off options such as discretionary/unlimited PTO, company-wide Appreciation Weeks, and Wellness Days are positioned as key parts of the package. Feedback suggests these programs meaningfully support flexibility and recovery.
  • Retirement Support A 401(k) with a clearly stated company match, vesting schedule, and access to an ESPP signal strong long-term savings support. Feedback suggests the savings plan is a notable strength within total rewards.
  • Parental & Family Support Paid family benefits and substantial parental leave are highlighted across materials. Feedback suggests caregivers can access meaningful paid time away, with specifics varying by agency and location.

IPG Mediabrands Insights

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The Company
HQ: New York, New York
10,936 Employees

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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