Organic Social Media Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Regions, the Social Media Manager is responsible for Regions’ interactions with the public by implementing social media platform content strategies as well as guiding and executing Regions social media governance program.  This position analyzes engagement data, identifies trends in customer interactions and plans digital campaigns to build community online. The focus is on increasing Regions’ brand, driving revenue, and generating engagement and loyalty across all Regions’ social media platforms.

Primary Responsibilities

• Manages a small team
• Collaborates and works closely with internal partners throughout the organization on social media initiatives, governance, risk ownership, oversight, monitoring and reporting
• Supports the overall Regions brand
• May develop, implement, and maintain an enterprise-wide social media governance program and partner with stakeholders across the bank to create or modify policies related to social media
• Focuses on building followers and increasing engagement across Regions’ main social media platforms 
• Develops annual plan, quarterly, and monthly content plans in addition to leading social media strategy and content development across all campaigns as needed
• Works with Insights team to develop insights, education, tools for customers and prospects to improve customer engagement

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. 

This position is incentive eligible. 

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• Five (5) years of experience in marketing and/or communications
• Advanced knowledge of social media platforms with hands on experience with social media management for brands

Preferences

• Background in social media marketing, technology, tools and trends
• Management experience

Skills and Competencies

• Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
• Ability to interpret website traffic and online customer engagement metrics
• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work under pressure and meet deadlines
• Attention to detail and ability to multitask
• Good judgment for customer interaction online
• Knowledge of online marketing and marketing channels
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

Additional responsibilities:

• Manages planning, development, execution, monitoring, optimization, analysis and reporting of Organic Social Media strategy for current and future state channels.
• Helps drive continued implementation and optimization of the Social Media Playbook to guide strategies to aid in growing overall engagements, impressions, shares and followers with a focus on key performance indicators, growth activities (e.g., Always-On Amplification, Sponsorship Maximization, Surprise & Delight), and competitor analysis.
• Develops test-and-learn (or pilot) strategies as appropriate to test new opportunities or to evaluate value of programs (e.g., Influencers, Executive Social Media Program, Employe Advocacy Program).

• Uses Social Listening and historical data to enhance content strategy and performance.
• Builds an engaged Social Media Community through reactive and proactive engagements and Surprise & Delight.

• Focuses on increasing Regions’ brand awareness and deepening brand affinity and loyalty. Supports the overall Regions brand, while strategically supporting key lines of business with custom content.
• Focuses on producing Social-First content for Regions’ Social Media channels that drives engagement, impressions and followers. Continually optimizes based on performance, Social Listening data and channel updates.

• Manages a team of Social Media Coordinators, Community Managers and Content Producers.  Performs general management duties including onboarding, performance reviews, training, etc.; sustain associate engagement, morale, growth opportunities and retention.

• Manges the Social Media budget.
• Helps manage relationship with primary Social Media vendor.
• Enhances internal visibility and understanding of Organic Social through regular presentations to Marketing and Communications and other business units.

• Sets goals and KPI's, builds reporting to track performance to highlight opportunities and insights, and communicates results regularly to key stakeholders.
• Continued awareness of the Social Media landscape on key behaviors, trends, innovations, emerging technologies, and changes that affect Social Media.  Evaluate and provide thought leadership and perspective where appropriate. 

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$99,624.25 USD

Median:

$133,670.00 USD

Incentive Pay Plans:

This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Location DetailsRegions Center

Location:Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.