Role Overview
As Senior Organic Performance Manager, you will lead the development and execution of comprehensive organic growth strategies that enhance visibility, traffic, and engagement across search engines and AI-driven discovery platforms. You will work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with our global vision.Key Responsibilities
Own and deliver the organic growth strategy across all English-speaking markets (UK, US, and emerging regions).
Drive visibility and performance across both traditional search engines and generative AI platforms (e.g. LLM-powered search experiences).
Manage, mentor, and develop a small team of SEO/Organic specialists
Partner closely with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution.
Lead the creation, testing, and scaling of new organic growth initiatives, including seedling or experimental sites.
Collaborate with the Global Digital PR teams to generate high-impact link acquisition, brand mentions, and citation strategies.
Define and uphold best-in-class standards for content quality, EEAT, and organic performance.
Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels.
Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy.
Champion innovation by identifying and implementing new tools, technologies, and methodologies in organic search and AI.
Play a key role in agile workflows, enabling rapid testing, iteration, and feedback loops.
Support the Global Director of Organic Performance in shaping long-term strategy, CMS evolution, and technology roadmap.
Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives.
Participate in stakeholder and product meetings, ensuring organic considerations are embedded in all key decisions.
Oversee SEO testing frameworks, including A/B testing, feature validation, and performance experimentation.
Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. betting, finance, iGaming).
Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences.
Proven track record of delivering scalable organic growth across multiple markets.
Experience managing and developing high-performing SEO or organic teams.
Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimisation.
Strong familiarity with data analysis tools (e.g. GA4, Search Console, log analysis tools, rank tracking platforms).
Experience working with product and engineering teams in agile environments.
Knowledge of digital PR, link acquisition strategies, and brand authority building.
Understanding of content strategy, EEAT principles, and semantic search optimisation.
Experience with testing methodologies and performance experimentation frameworks.
Commercial awareness and ability to align organic strategy with business objectives.
Excellent communication and stakeholder management skills.
Highly organised, proactive, and comfortable taking ownership of initiatives.
Strategic thinker with a strong execution mindset.
Naturally curious, with a passion for innovation in search and AI.
Comfortable operating in a fast-paced, evolving environment.
Strong problem-solving skills with attention to detail.
Skills Required
- Extensive experience in SEO and organic growth
- Experience within competitive or regulated industries (e.g., betting, finance, iGaming)
- Strong understanding of modern search ecosystems, including Google algorithms and entity-based SEO
- Proven track record of delivering scalable organic growth across multiple markets
- Experience managing and developing high-performing SEO or organic teams
- Deep technical SEO knowledge including site architecture, indexing, rendering, and performance optimisation
- Familiarity with data analysis tools (e.g., GA4, Search Console, log analysis tools, rank tracking platforms)
- Experience working with product and engineering teams in agile environments
- Knowledge of digital PR, link acquisition strategies, and brand authority building
- Understanding of content strategy, EEAT principles, and semantic search optimisation
- Experience with testing methodologies and performance experimentation frameworks (A/B testing, feature validation)
- Commercial awareness and ability to align organic strategy with business objectives
- Excellent communication and stakeholder management skills
What We Do
FairPlay Sports Media is a global technology-driven media network and BetTech infrastructure provider that empowers betting operators, media publishers, and rights holders to monetize sports engagement beyond passive advertising. Backed by Bruin Capital and led by Group CEO Stuart Simms, we are redefining the relationship between sports media and betting. We are not a traditional affiliate network; we are the AI-powered operating system for the regulated sports betting industry. By combining 25 years of proprietary betting data with advanced Agentic AI and Managed Trading Services, we bridge the gap between fan engagement and commercial transaction; turning passive viewers into high-value, revenue-generating customers. From "Renting Audiences" to "Owning Outcomes" C-Suite leaders face a "Commodity Trap" with inefficient AdTech. We solve this with our "Virtuous Circle" methodology, which fuses: First-Party Data: Real-time behavioral insights from over 100 million monthly unique users. Agentic AI: Autonomous predictive models (via FairPlay AI, formerly Quarter4) that identify high-intent betting moments. BetTech Connectivity: Low-latency OddsGrid APIs and white-label widgets that increase Yield (RPM). The result? We help partners significantly reduce Cost Per Acquisition (CPA), extend Lifetime Value (LTV), and ensure rigorous compliance across regulated markets (UK, Europe, US). The Tech Stack: Powered by "Teammate" & OddsGrid Our proprietary stack integrates seamlessly into partner ecosystems: FairPlay AI & "Teammate": Our Generative AI assistant acts as a 24/7 betting analyst, leveraging neural networks to generate probability-based predictions that drive retention. OddsGrid: Processing 100 million data updates weekly, our pricing engine provides the industry's most robust real-time data feeds. Managed Trading: We act as an extension of your team, optimizing risk and pricing to maximize commercial performance. Our Network Previously Oddschecker Global Media, our portfolio; including oddschecker, WhoScored, SuperScommesse, Confido Network, and CasinoSmash, serves as the data engine for our B2B infrastructure.
Why Work With Us
FairPlay Sports Media is the AI-powered operating system for sports monetization. We combine deep-tech innovation with the global scale of brands like oddschecker. Join us to build Agentic AI that processes 100m data updates weekly to predict fan behavior. Don't just watch the game; engineer the outcome.
