Medly is a full-service digital pharmacy that combines free, same-day prescription delivery with expert, always-on customer service available seven days a week. Through technology-driven solutions and accessible, personalized care, Medly is building a better pharmacy experience for everyone. 

Role and Responsibilities 

Medly is seeking a Director of Growth Marketing to lead the next phase of growth for our company which involves developing & leading our growth strategy (acquisition, retention and cross-sell) targeting our core audiences (patients and omni-channel retail customers) across multiple verticals (Rx and Retail). The ideal candidate will be a tech-savvy, growth-minded marketer capable of simplifying and communicating a clear value proposition across paid and owned channels including SEM, SEO, Email, Display, Social, Affiliates, TV, OOH, Direct Mail etc. Our vision is to seamlessly expand Medly’s digital pharmacy offering into a 360 degree health & wellness destination for consumers and patients alike, and make Medly a household name. 

This is a highly collaborative and strategic role; you’ll develop strong partnerships across the organization while helping to scale Medly’s consumer base and overall revenue. You will lead a rock-star performance marketing team, driving strategy, orchestration, and execution across all performance channels. 

What you'll do

Lead 5-6 person team responsible for Performance Marketing:

• Oversee and optimize allocation of sizeable media budget and all paid advertising campaigns on search engines, social & programmatic platforms including Google, Apple Search Ads, Youtube, TV, Facebook, Instagram, Affiliates, Display, Direct Mail, OOH and other paid marketing channels
• Implement campaigns, adjust bids, and monitor performance across all channels
• Drive growth in our performance marketing channels by developing and executing a robust test and learn strategy  
• Relentlessly experiment different targeting, messaging and creative across channels to strike the balance between scale and efficiency
• Target both patients and omni-channel retail consumers across channels and devices (mobile/web) and platforms, with an eye towards their unique consumer journeys 
• Develop & execute an efficient and scalable acquisition strategy for new patients and new retail consumers, utilizing a unique mix of channels for each audience 
• Develop & execute a retention & cross-sell strategy for patients and retail consumers 
• Work with Email Marketing Managers to develop and execute a robust email marketing strategy across audiences 
• Lead annual/quarterly planning and budgeting process 
• Lead relationship with our external media agency partners 
• Collaborate with content, creative and product marketing team members to maintain a consistent brand voice and message across all programs.
• Inspire a team of channel experts to unlock cross-channel synergies 
• Act as the digital marketing leader with cross-functional stakeholders through on-going channel performance reporting, testing results, best practices, and industry insights

Data Analysis & Reporting

• Measure and report performance of all paid marketing campaigns, and assess against company objectives and key results
• Develop full-funnel reporting structure for performance marketing channels and objectives and key results (key metrics include: sessions, CVR, spend, Revenue, ROAS, CAC, AOV, LTV)
• Utilize daily/weekly performance data to identify trends and insights and optimize spend and channel mix accordingly
• Analyze and optimize sources of traffic
• Develop & analyze conversion funnel for each audience and optimize each step
• Optimize CAC, ROAS and LTV/CAC ratios; manage our performance marketing program like a portfolio with the end goal of maximizing revenue
• Work with our BI & Analytics team to create dashboards and automate data collection 
• Manage data collection processes and ensure quality tracking across all channels

Leadership

• Manage, mentor, and lead the career development of the Performance Marketing team
• Evaluate emerging advertising technologies and provide thought leadership and perspective for adoption where appropriate, demonstrating a test and learn mindset

Qualifications

• 8+ years of hands-on experience in acquisition & performance marketing to consumers, across SEM, SEO, email, display advertising, social & mobile, affiliate programs, and landing page/registration page optimizations, ideally in a high growth, B2C company 
• 3-5 years of management experience
• Experience managing & optimizing $20M+ performance marketing budgets
• Deep knowledge and/or hands-on experience with major media platforms such as Facebook, Google, TV (linear and/or streaming), mobile, programmatic and offline channels
• Have a data-driven approach to make informed decisions while optimising campaigns and improving effectiveness in all paid media channels
• Ability to balance strategic thinking, analytical rigor and executional capability in order to meet company goals from our media channels 
• Substantial experience working with performance marketing metrics (CPC/CPM, sessions, CVR, spend, Revenue, ROAS, CAC, AOV, LTV)
• Strong orientation toward business goals and ability to derive marketing strategies and tactics that support those goals with appropriate platform campaigns and analytics
• Strong analytical ability and attention to detail – Experienced in using different tools (e.g., Google Analytics, Data Studio, Looker, Tableau, pivot tables, etc) to analyze data from multiple sources and make decisions based on the analysis
• Strong understanding of customer behavior and purchase path
• Comfortable working cross-functionally with E-commerce, Product Marketing, Content, Retail, Creative, Product, and Finance teams
• Great communication skills. You are capable of translating your data-driven insights into actionable recommendations
• Excellent PPT/presentation skills
• Test and learn mindset with a passion for exploring and testing new performance marketing channels
• Bachelor’s degree in Data, Economics, Marketing, Advertising or related discipline, MBA preferred