Caesars Sportsbook & Casino
We Are All Caesars

Assistant Director of Sponsorship and Grassroot Activations at Caesars Sportsbook & Casino (Remote)

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Job Description
The role of Associate Director, Sponsorship, Event and Grassroot Activations is responsible for helping the Field Marketing organization in driving marketing plans that address regional business objectives/challenges, identifying opportunities with partners, executing regional offers and implementing brand programming by working closely with VP of Sponsorship, Director of Field Marketing, Associate Directors of Sports Partners, local Field Marketing Managers, and internal cross functional teams.
What You Will Be Doing:
  • Strategically ideate and direct events in local markets that ladder back to national strategy around tentpole events in sports calendar, aligning all available assets internally and with all partners
  • Have a deep understanding of all the tentpole moments in sports for Caesars to activate around
  • Be the brand advocate by helping increase brand awareness and acquisition across all markets and ensuring brand integrity across all corporate activations
  • Agency management: locally and nationally and ensuring that industry trends are top of mind.
  • Understand the competitive analysis and landscape across each market and nationally and create a cadence of wrap ups to be shared across departments
  • Development and driving a consistent event and agency playbook throughout the organization
  • Plan and execute event logistics and provide onsite quality event management including host and attendee management, budget management, venue contract negotiation, and adherence to internal guidelines
  • Coordinate across cross functional teams and external stakeholders to deliver outstanding events on brand
  • Liaise with local and national team to create annual event roadmap and plan budget
  • Identify opportunities to scale acquisition at the local market level by being in touch with the pulse of the competition, local insights and FTD targets for all markets under management
  • Creating pre and post event briefs, including key metrics and results in a timely manner
  • Develop and execute white glove differentiated client experiences for various audience segmentations
  • Ensure strategy for event execution across all business units such as brick and mortar sportsbook, iCasino, VIP, Sports Partners, and acquisition events.
  • Managing and tracking the events budget, including vendor approval, working with finance to process invoices and tracking expenses
  • Maintain inventory of all promotional materials, customer giveaways, and agency uniforms
  • Manage street teams education and calendar; internal street teams and external agency street teams

What You Will Need:
  • Passion for building brands people love
  • Knowledge of sports betting and passionate about sports
  • 6-8 years of marketing experience, preferably on a fast-paced marketing team, in the field, events/experiential marketing or in a brand strategy role
  • Curious, creative, strategic, and analytical - An excellent communicator with outstanding listening, analytical, and problem-solving skills
  • Experience working closely and developing integrated plans with sales/digital/marketing counterparts
  • Project management experience required
  • Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming)
  • Experience operating in a fast-paced environment
  • Bachelor's Degree from an accredited 4-year institution required

Computer Skills Needed to Perform this Job
Superior Microsoft Office (PowerPoint, Excel, Word) skills, required

Additional Comments and Requirements
  • Strong leadership, project management and organizational skills, with an ability to multi-task
  • Strong analytical skills and business acumen. Proven ability to apply that knowledge to develop and execute marketing programs that drive revenue and ROI
  • Superior presentation and written communication skills
  • Strong relationship building skills
  • Ability to travel as required
  • Demonstrate a commitment to our core values
  • Valid Driver's License
  • The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary

About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
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Technology we use

  • Engineering
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What are Caesars Sportsbook & Casino Perks + Benefits

Volunteer in local community
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Starting at 3 accrued weeks of PTO. EOY roll-over time up to 80 hours! 8 Holidays, 2 Floating Holidays, 1 Birthday Holiday
Paid Holidays
Paid Sick Days
40 hours of sick leave. EOY roll-over time up to 40 Hours of Sick time.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks

An Insider's view of Caesars Sportsbook & Casino

How do you collaborate with other teams in the company?

I partner closely with our Digital Hub team, comprised of Product Tech, Digital Operations, and Marketing. The Executives who lead these teams are some of the most innovative and driven leaders I’ve ever worked with. As we continue to rapidly grow, our goal is to ensure that we build a collaborative culture, set clear objectives, and have fun


Assistant Director of Human Resources

What are some things you learned at the company?

The need to strategically plan to scale personnel at exponential rates is one of the biggest learned experiences for me. Proactively hiring and building teams ahead of lofty, yet realistic growth expectations has ensured we scale effectively and efficiently.


Manager of Digital & Marketing Talent Acquisition Partner

What unique initiatives do you have that encourage innovation?

I believe in a non-hierarchical way of managing my team which leaves room for honest and open discussions. I genuinely believe this encourages the team to work deferentially and organically forces them to think of ways to be innovative and be true to their respective creative problem-solving selves and to be part of the solution.


Program Director U.S. Digital State Expansion

How has your career grown since starting at the company?

I am just as excited and motivated today, as I was during my initial on-boarding and that is a direct result of the success achieved through the ability to work together. As a member of the team, I am confident that no matter what challenges may surface, Caesars Digital will conquer them together.


Tech Lead

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