The Role
Oversee and grow branch operations (service, parts, yard, maintenance) across Prince George and Terrace. Drive customer experience, team productivity, financial performance, recruitment, training, safety compliance, and cross-department collaboration to achieve profitable revenue growth in service, parts, and rentals.
Summary Generated by Built In
Are you ready to join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers? As part of Wesgroup Equipment, a trusted leader for over 120 years, Williams Machinery has been selling, renting, and servicing equipment across British Columbia, while providing essential safety training for effective machinery operation. We offer a diverse range of equipment for industries like warehousing, construction, milling and more. Join our team of People-Focused Problem Solvers and build a career where your contributions truly make a difference!
Reporting to the Vice President, Operations of Wesgroup Equipment, this position oversees and grows the operations of the Williams Machinery branches in Prince George and Terrace. You will also work closely with the local team to manage performance, advise and pitch-in to support high levels of customer experience and to generate profitable revenue growth in service, parts, and rentals.
Key Responsibilities:
Knowledge, Skills, and Abilities:
Training, Education and Experience:
Values:
Working Conditions: The Operations Manager is based out of the Prince George office and works 40 hours on average per week Monday to Friday. Travel to Terrace, and occasional travel other local branches and to the US may be required.
Reporting to the Vice President, Operations of Wesgroup Equipment, this position oversees and grows the operations of the Williams Machinery branches in Prince George and Terrace. You will also work closely with the local team to manage performance, advise and pitch-in to support high levels of customer experience and to generate profitable revenue growth in service, parts, and rentals.
Key Responsibilities:
- Manage all aspects of business operations which include service, parts, yard, and building maintenance.
- Collaborate with other departments to ensure effective rental and safety training service.
- Proactively and enthusiastically engage customers in dialogue to understand needs, follow up on concerns and issues, and grow customer accounts in all areas of our business.
- Drive team productivity to meet and/or exceed monthly targets (revenue, absorption, etc.).
- Excel the customer experience through high levels of adoption of the customer experience standards and proactive approach in all teams.
- Understand and effectively manage the business financials throughout the year to maintain and obtain profitability in all departments.
- Develop highly engaged teams in each department through effective recruitment, training, scheduling, performance management and recognition activities.
- Actively promote and instill customer focus throughout all departments and branches.
- Promote and maintain a safe working environment, complying with all health and safety policies, procedures, and legislation.
- Ensure compliance with HR practices, support employee development and performance management, mentor team members, maintain effective staffing levels, promote company values and ways of working, and ensure a safe, positive work environment.
- Other duties as assigned.
Knowledge, Skills, and Abilities:
- Proven ability to build high performing teams.
- Ability to meet and exceed customer expectations.
- Ability to understand business financials and levers for improvement.
- Ability to build relationships in person, via phone and alternate methods of communication.
- Excellent verbal and written communication skills.
- Highly motivated, self-starter, enthusiastic and well organized.
- Strong problem-solving skills with a focus on improving processes through a collaborative approach.
- A proactive autonomous individual able to set own high standards and succeed.
Training, Education and Experience:
- Previous experience and success in delivering results as a service manager and or operations/branch manager.
- Post-secondary education in a relevant field.
- Valid driver’s license and clean driving record.
Values:
- Build trust – with customers and each other.
- Be a team player – commit to working together to win.
- Be customer-focused – “wow” customers so they become raving fans.
- Support community – care for our people, our community and our planet.
- Deliver results – know what you need to do and get it done.
Working Conditions: The Operations Manager is based out of the Prince George office and works 40 hours on average per week Monday to Friday. Travel to Terrace, and occasional travel other local branches and to the US may be required.
Skills Required
- Proven ability to build high performing teams
- Ability to meet and exceed customer expectations
- Ability to understand business financials and levers for improvement
- Ability to build relationships in person, via phone and alternate methods
- Excellent verbal and written communication skills
- Highly motivated, self-starter, enthusiastic and well organized
- Strong problem-solving skills with focus on improving processes collaboratively
- Previous experience and success as a service manager and/or operations/branch manager
- Post-secondary education in a relevant field
- Valid driver's license and clean driving record
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The Company
What We Do
Williams Group is a strategic communications firm founded in 1978. At home in Grand Rapids, Michigan, the Wg team provides a full range of services—including strategic planning, design, writing and program management—supporting clients across North America and beyond.







