Operations and Activation Manager, Cadillac F1 Marketing

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Hybrid
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
We make amazing products people love, for every journey.
The Role
Description
The Operations and Activation Manager is a key position within the newly created Cadillac F1 Marketing team. This role requires being a key contributor and leader in developing long-term activation plans, short term tactical plans, overseeing day to day operations, and generally a "Chief Problem Solver."
This role is specific to Cadillac Formula 1 Marketing. The world of F1 is new for GM - almost like a startup - thus each day encounters new challenges to overcome.
Problem solving, flexibility and adaptability are key. Working with each of our global markets requires flexible work hours including weekends. Travel could be extensive, including weekends, both global and domestic.
Job Responsibilities:
  • Lead a small GM team and/or agency staff. Mentor, develop, and coach talent.
  • Manage annual marketing budget, forecast monthly and quarterly commitments and annual accruals
  • Develop and manage event activation schedules, promotional calendars, mobile tours, vehicle & accessories display properties and staffing needs
  • Supervise and participate in contractual negotiations with tracks, sanctioning bodies, drivers and suppliers, while managing related approvals with the agency, finance and legal
  • Ensure compliance with business process controls policies including asset distribution, 1099 tracking and information lifecycle management
  • Supervise purchase order requirements, invoice processing, shopping carts, and related approvals
  • Manage annual vehicle inventories, collaborating with the competition team, vehicle coordination and finance to align forecast with budget
  • Supervise on-site event activation including, product displays, pre-race activities, event support vehicles, run of show schedules and other on-site elements where applicable
  • Be the "solution finder" for various opportunities that come our way...agency support/selection for ad hoc needs, transportation plan/support, general "how do you activate in xx location" questions

Required Qualifications:
  • Bachelor's degree
  • 7+ years of Sales and Marketing experience
  • Strong knowledge of experiential marketing and event management

Preferred Qualifications:
  • Strong understanding of our dealer sales and service environment
  • Experience in marketing, advertising, agency / vendor coordination and divisional / field support
  • Self-motivated with proven leadership and strategic thinking skills
  • Ability to work well in a complex environment and collaborate with assigned promotional agencies, vehicle coordination, finance, race partners, and regions to generate results
  • Experienced in contract negotiation and working with internal and outside legal teams to draft contractual documents
  • Ability to manage creative development, facilitate effective brainstorming among colleagues and demonstrate sound business judgement
  • Strong project management, including execution, follow through and delegation where appropriate
  • Ability to communicate clearly while using a variety of tools
  • Comfortable presenting and speaking in front of internal and external

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
The selected candidate will be required to travel at least 50% or more on a frequent basis.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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General Motors Compensation & Benefits Highlights

  • Healthcare Strength Health coverage spans multiple plan options with medical, behavioral health, dental, vision, prescriptions, and wellness resources, alongside HSAs/FSAs to manage costs. In select regions, ConnectedCare coordinates care to lower premiums and out‑of‑pocket expenses.
  • Retirement Support Retirement funding includes a 401(k) with a 4% company contribution plus up to a 6% match, with a pension option for eligible employees. This structure emphasizes long‑term financial security for many roles.
  • Parental & Family Support Family supports include paid parental leave, substantial vacation and holiday time, backup childcare, and family‑building assistance with a defined lifetime maximum. Mental‑health programs add no‑cost counseling or coaching sessions each year.

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The Company
HQ: Detroit, MI
165,000 Employees
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all. Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.

Typical time on-site: 3 days a week
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