The Role
The Operational Support Partner will drive retail strategies, manage supplier relationships, ensure compliance, and optimize guest experiences across resorts.
Summary Generated by Built In
About the Role
This role is essential to enable us to drive commercial performance by developing and executing retail strategies that align with broader business goals.
This role is essential to enable us to drive commercial performance by developing and executing retail strategies that align with broader business goals.
Acting as the primary conduit between business strategy and the resort teams, you will ensure that centrally made decisions are practical for in-store execution, and focus on delivering consistent agreed ways of working
You will also be responsible for sourcing products, managing suppliers and handling product ranges within purchasing and epos systems and leading pricing strategies to ensure high-profit margins, defining the product mix and protect margins through effective promotional planning.
Essential for alignment, you will develop and deliver Retail Brand Standards, both operational working processes & delivering design standards
To develop and evolve the Butlins policies and ways of working for all bars & shops activities to ensure that we deliver a safe, compliant, and consistent experience for the guest.
To provide assurance to the Butlins leadership that we are operating in a safe and compliant manner through appropriate review & reporting.
To develop relationships with regulators and governing bodies to ensure that Butlins is appropriately represented, knowledgeable, fully compliant and prepared for changes such as legislation.
Key Responsibilities
- Work with the proposition team and external partners to align the operational calendar for activations and marketing activity to optimise guest experience
- To provide business assurance in both operational & legal compliance, ensuring any issues, exposure and concerns are appropriately communicated and addressed
- Work with Butins marketing team, ensure the guest communications relating to bars and shops is accurate, informative, and supports operational due diligence
- Create effective communication channels to all stakeholders in bars and shops.
- Develop and maintain safe and legal policies and procedures, that deliver best practice standard rating procedures for all areas listed within scope
- Ensure that all resorts are fully aligned to common SOPs
- Test assumptions through robust audit routines including self-assessment and 3rd party audit.
- Introduce and maintain a group of 3rd party specialists to create an expert knowledge and support infrastructure.
- Represent business in relevant specialist bodies to ensure we maintain relevant awareness, legislation changes and external influences
- Work with the training teams to ensure that technical & operational competency is maintained to highest standard and up to date.
- Represent the business in building and maintaining strong, positive relationships with relevant governing bodies.
- Work with Butins marketing team, ensure the guest communications relating to bars and shops is accurate, informative, and supports operational due diligence.
- Worki alongside Butlins IT department, evolve the guest & team journeys to ensure simple & effective, ways of working through technology.
- Drive ongoing development of CAFF, identifying opportunities to improve processes and efficiencies resulting in reduction in problems reported and increased problem resolution.
- Develop and deliver all department Brand Standards
- Work with Butins marketing team, ensure the guest communications relating to overall operation is accurate, informative, and supports guest experience
- Map ways of working and ‘tools to do the job’ process across all departments
- Ensure Tech and IT are aligned to ways of working and support resort teams to deliver the guest experience
- Consistently seek out improved ways of working with a Lean thinking mindset and map/update all collateral
- Complete operational reviews and ensure we learn to continually evolve and improve our ways of working
- Identify and develop training material requirements and support packages, and support delivery of material alongside training teams
- Work with the training teams to ensure that technical & operational competency is maintained to highest standard and up to date.
- Work alongside Capex planning to ensure any design is tested and ways of working tools/equipment mapped and implemented
- Be the operational focus and support for all Capex projects and develop and maintain strong relationships
- Work with procurement to manage department supplier base and ensure all systems and documents are updated
- Ensure we are safe and secure at all times – manage all H&S processes with new products or business partners
- Manage all PPE and safety requirements for resorts
- Develop and maintain safe and legal policies and procedures, that deliver best practice standard operating procedures for all areas listed within scope
- To provide business assurance in both operational & legal compliance, ensuring any issues, exposure and concerns are appropriately communicated and addressed
- To introduce and maintain a group of 3rd party specialists to create an expert knowledge and support infrastructure.
- Represent business in relevant specialist bodies to ensure we maintain relevant awareness; legislation changes and external influence
- Working alongside Butlins IT department, evolve the guest & team journeys to ensure simple & effective, ways of working through technology.
- Create effective communication channels to all stakeholders across resort
About You
- Experience in a leadership role in the retail sector.
- Previous experience of designing, producing and forecasting product ranges
- Can demonstrate the co-ordination of multiple partners, internal and external to a robust operational calendar
- Demonstrable success in influencing teams to success in
- Managing performance.
- Delivering compliance.
- Improving guest experience.
- Reducing problems and risk.
- Communicating to large scales teams
- Relationship management of external partners
- Ability to manage key priorities and adapt quickly to change.
- Previous experience of developing safe and effective operating policies & procedures
Interested?
If this role sounds perfect for you, we would love to hear from you. Please follow the application link to apply now. Should you have any questions or require any adjustments for this process, please contact us at [email protected]
About
Did you know Billy Butlin was the first person to introduce dodgems to the UK? That's right, 'fun' is in our DNA, and we've been delighting guests for almost 90 years. Ask any of our team, past and present, and one of the best things they'll say about working at Butlin's is our culture.As The Home of Entertainment, we pull out all the stops to provide our guests with an 'Altogether More Entertaining and Fun Break', from all-action family holidays to adult-only Big Weekenders, brought to life through our three mighty values. So, if you're looking for a role where you can Create Smiles, where you aren't afraid to Get Stuck In and where the team genuinely Care For Each Other, we think you'll fit right in!
Skills Required
- Experience in a leadership role in the retail sector
- Previous experience of designing, producing and forecasting product ranges
- Ability to manage key priorities and adapt quickly to change
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The Company
What We Do
Butlin's is a prominent British holiday company established in 1936, renowned for providing family-focused seaside holidays and short breaks. Operating three major resorts in Minehead, Skegness, and Bognor Regis, the company offers a wide range of entertainment, activities, and accommodation options. With over 4,000 employees, Butlin's is dedicated to creating memorable experiences for millions of guests, maintaining its legacy as a leader in the UK staycation market.









