冠军宠物-Online Trade Marketing Manager

Posted 3 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Food
The Role
Lead e-commerce trade marketing across sales, marketing, supply chain, and finance. Responsibilities include business planning, KPI tracking, channel portfolio strategy, NPD launch coordination, promotion design, sample allocation, ANP management, and online/offline perfect-store execution. The role also manages budgets, rebates, contracts, target allocation, and promotion ROI while improving channel efficiency and campaign performance.
Summary Generated by Built In

Job Description:

For Champion Petfoods EC all-channel Trade marketing management


1.  All channel VC design

  • Design promotion guidelines across all channels, set price tiers for differentiated categories across platforms
  • Establishes VC monitoring mechanisms

2. Build channel strategies

  • Design "where to play" strategy for channel positioning
  • Build omnichannel role positioning and product matching; clarify the core roles of each channel and develop a "channel × product mix" strategy
  • Improve product rollout guidance, rhythm, and tracking
  • Improve channel investment guidance and investment KPIs/ROI

3. Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles

  • Coordinate sales team business plan and review, set key KPI and checking trace
  • Bridge MKT and sales team to facilitate an integrated business campaign on channels.
  • Coordinate with finance team to manager an efficient value chain by channels

Requirements:

  • At least 8 years' experience
  • EC Trade Marketing experience is fundamental.
  • EC sales experience is a plus
  • Strong communication and manage complexity ability
  • Basic financial knowledge and experience in target allocation, budget management, contract and rebate management
  • Fluent oral English is must

Skills Required

  • At least 8 years of professional experience
  • E-commerce trade marketing experience
  • Strong communication and ability to manage complexity
  • Basic financial knowledge and experience with target allocation, budget management, contract management, and rebate management
  • Fluent oral English
  • E-commerce sales experience

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

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The Company
HQ: McLean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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