TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
About TrendLife™
TrendLife™ is Trend Micro’s consumer division, dedicated to protecting everyday people in an increasingly complex digital world. Our portfolio spans scam prevention, identity protection, online privacy, and family safety — solutions designed for real people navigating real threats.
As online scams and digital fraud become one of the most pervasive consumer harms across Europe, TrendLife™ is uniquely positioned to partner with organizations that have both the reach and the responsibility to protect their customers. We are growing our partner ecosystem across Europe and looking for the right person to lead that effort.
The Role
You own end-to-end new customer acquisition for TrendLife across Europe — a market explicitly underinvested relative to its potential, covering the UK, Germany, and France as priority markets. Unlike TrendLife’s mature markets where the foundations are established, this is a build role. You’ll stand up the channel mix, establish the agency relationship for the region, fix the cross-domain tracking mess, lead the European website relaunch, and build a growth engine from near-zero. You own the Europe acquisition P&L and will be measured against revenue and bookings targets for the region.
This is an AI-native role. You’ll use AI to build your own dashboards, audit SEO performance, diagnose attribution issues, generate localized creative briefs, and automate reporting. You won’t wait for someone to hand you the data — you’ll pull it yourself using Claude Code or Python and have your own independent view of performance before the agency sends their weekly report.
P&L and Paid Media
Own the Europe acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets
Manage the agency relationship for Europe across paid search (Google Ads, Microsoft Advertising), paid social (Meta, YouTube, TikTok), display, and programmatic — plus region-relevant platforms
Build the European acquisition program from early stage: establish the channel mix, prove the growth model, and scale investment as results justify
Drive prospecting-first campaigns that reach net-new European consumers, not just retargeting existing traffic
Enforce distinct KPIs and reporting for brand defense vs. prospecting — hold the agency accountable
Use AI tools to monitor campaign performance in real time, flag anomalies, and generate daily performance summaries without waiting for agency reports
Attribution and Measurement — AI-Led
Use AI (Claude Code, Python, or equivalent) to build and maintain your own performance dashboards, pulling data from GA4, ad platforms, and internal systems
Navigate and fix the multi-domain tracking and cross-domain attribution issues that are particularly acute in Europe
Run your own incrementality analyses and budget scenario models using AI-assisted analytics
Work with the agency to implement GA4 tracking, brand vs. prospecting ROI separation, and media mix modeling for European markets — but always maintain your own independent view of the numbers
Automate weekly and monthly reporting: AI-generated performance narratives, anomaly detection, and budget reallocation recommendations
Website Relaunch and SEO
Lead the TrendLife website relaunch for European domains — ensuring SEO equity is preserved during migration and the new site architecture is optimized for search and conversion from day one
Direct the agency on international SEO strategy: hreflang implementation, localized content, and market-specific keyword strategies
Use AI for keyword research, content gap analysis, and competitive benchmarking at scale across European markets and languages
Ensure TrendLife products appear prominently in AI-powered search engines in European markets — Generative Engine Optimization for ChatGPT, Perplexity, Google AI Overviews
Cross-Functional Coordination
Serve as the primary liaison between acquisition and TrendLife’s European marketing, social media, PR, and brand teams
Coordinate with the Affiliate Growth Manager on European partner activation, channel overlap, and incrementality
Work with the Americas and Asia leads on shared experimentation — adopt and localize winning tests from the US, contribute European learnings back
Collaborate with web and product teams on landing page strategy, checkout flow optimization, and CRO execution for European markets
Support demand generation for new product launches in Europe, particularly the AI secure companion platform
AI-Native Working
Use Claude Code or similar AI tools as your daily operating system: data analysis, report generation, competitive research, creative brief drafting, and workflow automation
Continuously evaluate new AI-driven acquisition tools and bring outside-in perspective to the team
Contribute to building TrendLife’s AI-native marketing culture across the European market
6–8+ years in digital acquisition, performance marketing, or growth — ideally with European market experience and comfort operating across UK, DACH, and French markets
Track record of building acquisition from early stage — you’ve gone from zero to something, not just optimized at scale
Genuine AI fluency: you already use AI tools daily and are eager to push further into Claude Code, AI-assisted analysis, and automated workflows
Deep hands-on experience with Google Ads, Meta Ads, and programmatic; comfort managing budgets and holding agencies to performance targets
Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value
Experience with website relaunches or domain migrations from an SEO perspective
Working knowledge of international SEO, GEO, and the complexities of multi-language, multi-domain European web presence
Cross-functional coordination experience across marketing, product, PR, and agency partners
A learning mentality that thrives on ambiguity — you’ll be building from scratch and need to enjoy that challenge
Familiarity with cybersecurity, consumer tech, or subscription businesses is a plus
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.
Skills Required
- 6-8+ years in digital acquisition, performance marketing, or growth (European market experience preferred)
- Proven track record building acquisition programs from early stage (zero-to-one)
- Daily use and fluency with AI tools (Claude Code or equivalent) for analysis and automation
- Experience pulling and analyzing data using Python or equivalent
- Hands-on experience managing Google Ads, Meta Ads, Microsoft Advertising, YouTube, TikTok, display and programmatic campaigns
- Experience managing agency relationships and owning acquisition P&L, budgeting, forecasting, and performance reporting
- Strong analytics skills: incrementality testing, marginal ROAS, contribution margin, CLTV and budget scenario modeling
- Experience leading website relaunches/domain migrations with SEO preservation
- Working knowledge of international SEO, hreflang, multi-language/multi-domain European web presence
- Cross-functional coordination experience across marketing, product, PR, and agency teams
- Familiarity with cybersecurity, consumer tech, or subscription businesses
What We Do
We’re a global cybersecurity leader, helping to make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, our platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. Our global threat research team delivers unparalleled intelligence and insights that power our cybersecurity platform and help protect organizations around the world from 100s of millions of threats daily. We have 7,000 employees across 65 countries, singularly focused on security and passionate about making the world a safer and better place. We enable organizations to simplify and secure their connected world. Trend Micro’s “Trenders” are passionate about doing the right thing to make the world a safer and better place.
