About TrendLife™
TrendLife™ is Trend Micro’s consumer division, dedicated to protecting everyday people in an increasingly complex digital world. Our portfolio spans scam prevention, identity protection, online privacy, and family safety — solutions designed for real people navigating real threats.
As online scams and digital fraud become one of the most pervasive consumer harms across Europe, TrendLife™ is uniquely positioned to partner with organizations that have both the reach and the responsibility to protect their customers. We are growing our partner ecosystem across Europe and looking for the right person to lead that effort.
About the Job
Affiliate is TrendLife’s single largest area of untapped potential. The ambition is to scale affiliate revenue by 4–5x. Today, TrendLife operates across Rakuten Advertising, Impact Radius, and CJ Affiliate, but the channel is significantly underperforming — limited partner recruitment, maintenance-mode operation, no cohesive global architecture. You’ll own this transformation end-to-end: aggressive publisher business development, platform decisions, commission optimization, fraud prevention, and incrementality measurement.
You’ll use AI as your unfair advantage. AI-powered partner discovery to identify high-value publishers at scale. Claude Code to build your own tracking dashboards and commission models. Automated outreach workflows. AI-driven fraud detection. You’ll move faster than a traditional affiliate manager because you’ll automate the operational overhead and spend your time on relationships and strategy.
Program Architecture and Strategy
Design and govern the global affiliate program: commission structures, partner tiering, promotional calendars, and brand safety standards
Evaluate platform consolidation across Rakuten, Impact Radius, and CJ — use AI to analyze partner overlap, revenue attribution, and cost efficiency across platforms to inform the recommendation
Build a 6-month growth roadmap with specific milestones, recruitment targets, and revenue projections toward the 4–5x ambition
Own the strategic decision on agency vs. in-house execution for affiliate
Publisher Business Development — AI-Accelerated
Lead aggressive partner recruitment: use AI tools for partner discovery at scale — identifying high-value affiliates across technology review sites, personal finance publishers, digital lifestyle creators, coupon/deal sites, and strategic technology partners
Build automated outreach workflows: AI-drafted personalized pitches, follow-up sequences, and partner onboarding communications
Develop clear timelines from identification to activation, with AI-powered pipeline tracking
Source non-traditional partnerships: content creators, influencer programs, and strategic distribution deals in consumer cybersecurity
Measurement and Incrementality
Use AI to build your own affiliate performance dashboards — daily revenue tracking, partner contribution analysis, and trend detection without waiting for network reporting cycles
Ensure affiliate activity is genuinely additive — build incrementality testing frameworks using AI-assisted analytics to separate real partner-driven revenue from brand-riding activity
Partner with Performance & Analytics on attribution clarity, integrating affiliate measurement into the broader analytics framework
Use AI and machine learning for commission optimization, performance prediction, and automated partner scoring
Technology and Operations
Own the affiliate technology stack: tracking platforms, fraud detection, partner discovery, and payout management
Use Claude Code or Python to automate reporting, payout calculations, and compliance monitoring
Deploy AI-powered fraud detection: pattern recognition, anomaly detection, and automated flagging of suspicious activity
Manage contract negotiations and network commercial terms across regions
Cross-Functional Coordination
Work with regional acquisition leads who own local activation and partner priority
Coordinate with the agency on affiliate scope — define clear swim lanes between in-house and agency responsibilities
Partner with marketing and PR on co-branded campaigns and product launch activation through the partner channel
Align with the SEO/content team to avoid cannibalization between organic and affiliate-driven coupon/deal content
5–7+ years in affiliate marketing, partnerships, or business development — ideally multi-region with a genuine network of publisher relationships you can activate immediately
Deep knowledge of major affiliate platforms (Rakuten, Impact, CJ), tracking technology, and attribution challenges
Proven track record of scaling affiliate programs through active publisher recruitment — not just managing existing partners
Genuine AI fluency: you already use or are eager to adopt AI tools for partner discovery, outreach automation, data analysis, and workflow efficiency — experience with Claude Code, Python, or similar is a differentiator
Strong analytical approach: you can model commission scenarios, run incrementality tests, and separate signal from noise in partner performance data
Experience with fraud detection, compliance, and partner quality management at scale
A learning mentality — you’ll be building new AI-powered workflows from scratch and need to enjoy that process
Familiarity with consumer technology, cybersecurity, or subscription verticals is a strong plus
Skills Required
- 5-7+ years in affiliate marketing, partnerships, or business development
- Proven track record of scaling affiliate programs through active publisher recruitment
- Deep knowledge of major affiliate platforms (Rakuten, Impact, CJ) and tracking technology
- Strong analytical skills: commission modeling, incrementality testing, partner performance analysis
- Experience with fraud detection, compliance, and partner quality management at scale
- Genuine AI fluency and willingness to adopt AI tools (experience with Claude Code or Python is a differentiator)
- Multi-region experience and an active network of publisher relationships to activate immediately
- Familiarity with consumer technology, cybersecurity, or subscription verticals
What We Do
We’re a global cybersecurity leader, helping to make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, our platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. Our global threat research team delivers unparalleled intelligence and insights that power our cybersecurity platform and help protect organizations around the world from 100s of millions of threats daily. We have 7,000 employees across 65 countries, singularly focused on security and passionate about making the world a safer and better place. We enable organizations to simplify and secure their connected world. Trend Micro’s “Trenders” are passionate about doing the right thing to make the world a safer and better place.
