Online Marketing Specialist (m/f/d)

Reposted 15 Days Ago
Be an Early Applicant
Ulm, Baden-Württemberg, DEU
In-Office
Mid level
Robotics • Automation • Manufacturing
We've been doing business since 1689. Now, we’re finding innovative ways to shape our future.
The Role
The Online Marketing Specialist will enhance online presence, implement marketing strategies, manage website content, and optimize user engagement, focusing on SEO and UX/UI coordination.
Summary Generated by Built In

Last date to apply:

We are continuously accepting applications

We’re looking for your WHY: Bring your perspective and help us remain the forward-thinking company we’ve been for over 300 years. We learn from each other and grow together — in line with our values BOLD, DEDICATED, and CARE.

The Husqvarna Group is one of the world’s oldest start-ups and the largest producer of motorized products for forestry, landscaping, gardening, and light construction. Our products solve everyday challenges while being part of something bigger. Because we keep asking ourselves: How can we make living spaces more sustainable, beautiful, comfortable, green, and creative?
Pioneering spirit, innovation, and people like you make it possible.

Your responsibilities:

  • Develop and implement creative and innovative ideas to further enhance our online presence gardena.com, based on best practices and consumer insights at a global level

  • Translate the global marketing strategy into concrete online marketing activities

  • Conceptualize, create, implement in CMS, and measure the success of global website content that excites our target audience (focus on marketing campaigns and user engagement)

  • Search / Generative Engine Optimization of website content to increase organic web traffic

  • Act as UX/UI lead for gardena.com, ensuring brand compliance and coordinating UX/UI aspects for digital offerings of internal stakeholders (GARDENA apps, 3rd-party tools, etc.)

  • Coordinate external creative service providers and agencies

  • Serve as an interface between global and local marketing teams, product management, eCommerce, AfterSales, and other internal stakeholders

  • Continuously develop and optimize the CMS in collaboration with MarTech, IT, and external partners

Your profile:

  • Completed degree in marketing, communications, digital media, or a comparable qualification

  • Several years of professional experience in online marketing, ideally within the technical consumer goods industry

  • Solid experience in CMS editing, online marketing analytics, content marketing, and SEO/GEO

  • Preferably experience managing international projects

  • Enjoy working in international teams and taking on new challenges

  • Strong organizational skills, a creative and analytical mindset, and a passion for new media

  • A convincing, responsible, and open personality with excellent communication and presentation skills

  • Confident use of all MS Office programs

  • Fluent English skills required

Our promise to you
Become part of a team that is passionate about its work, proud of its history, and curious about the future. We are looking for ways to grow—and we want to do it together with you. We’re already looking forward to your ideas for new ways of working, methods, initiatives, and approaches!

This is a fixed-term position ending on 30th November 2027.

Skills Required

  • Completed degree in marketing, communications, digital media, or a comparable qualification
  • Several years of professional experience in online marketing
  • Solid experience in CMS editing and online marketing analytics
  • Fluent English skills

Husqvarna Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Husqvarna Group and has not been reviewed or approved by Husqvarna Group.

  • Healthcare Strength Healthcare options are broad, including multiple medical plans with HSA-eligible choices, virtual care, pharmacy programs, and surgical navigation support. Preventive care coverage and chronic-condition resources further reinforce medical support depth.
  • Parental & Family Support Paid parental leave provides extended fully paid time for primary and secondary caregivers across birth, adoption, or foster placement. This breadth positions family support as a meaningful element of the package.
  • Wellbeing & Lifestyle Benefits Well-being offerings span EAP access with mental-health tools, second-opinion services, and surgical care programs, plus optional protections and notable product discounts. These add-ons complement core coverage and support everyday needs.

Husqvarna Group Insights

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The Company
Charlotte, NC
7,202 Employees
Year Founded: 1689

What We Do

Husqvarna Group is a global leading producer of outdoor power products for forest, park and garden care. Sustainability is integrated into our business. Creating a strong company fit for the future demands the ingenuity and courage of our people, forward-thinking leadership in our organization and the insights of our strategic partners. Working at our company means being part of our long and proud history. More than 330 years of innovation has shaped the company and contributed to the passion that drives our employees and the company forward. The Group has grown and now includes 14,400 employees in 40 countries and our products are sold in 100 countries under brands such as Husqvarna, Gardena, Flymo and Orbit Irrigation. The range includes robotic lawnmowers, chainsaws, trimmers, riding lawnmowers and garden irrigation. With our passion for innovation we continue to shape great experiences! Do you want to be part of Husqvarna Group and pursue a challenging career in an international environment? Read about our job openings and trainee programs here: husqvarnagroup.com/career

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