Online Marketing Manager

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Atlassian is currently seeking an Online Marketing Manager to join the Performance Advertising team. This role will involve managing Paid Affiliate campaigns and executing on end-to-end personalization experiments for Paid Channel traffic.
In this role you will:

• Manage the affiliate marketing agency to maintain strong relationships with existing affiliates and communicate Atlassian's KPIs, meet budget targets, and reach business goals.
• Collaborate with the agency to create and implement strategic affiliate marketing campaigns that reach Atlassian's target audience.
• Monitor affiliate activity, analyze data to identify areas for improvement, and optimize campaigns to maximize key business metrics.
• Collaborate with the Design team to improve paid affiliate banner creative and understand creative performance.
• Analyze affiliate program performance through comprehensive detailed reporting, identifying trends, and presenting insights to stakeholders.
• Help run A/B tests to compare landing page elements like headlines, call-to-action buttons, or form layouts to identify the most effective variations for improving conversion rates.
• Present data-driven insights to stakeholders, including recommendations for further optimization based on landing page test results.
• Execute project pages, maintain experiment roadmap updates, and communicate experiment results to external stakeholders.

We are looking for a collaborative and diligent professional with:

• 3 - 5 years of experience in Affiliate Marketing and Experimentation
• Experience working with cross-functional teams (marketing, design, product, and data science).
• Strong project management capabilities.
• Exceptional written and verbal communication abilities.
• Proficiency in data analysis and interpreting metrics for optimization purposes
• Ability to build rapport and maintain strong relationships with diverse partners.
• Confidence in negotiating affiliate contracts and terms.
• Familiarity with affiliate marketing software and tracking tools.
• Understanding of A/B testing methodologies and ability to design and execute effective tests.

Bonus points if you have:

• Familiarity with Impact and StatSig
• Familiarity with Tableau and Databricks

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $115,000 - $153,400
Zone B: $103,500 - $138,000
Zone C: $95,500 - $127,300
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .