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Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
The Online Marketing Manager will develop and execute performance marketing strategies, managing budgets, analyzing campaigns, and collaborating with teams to drive engagement and revenue.
Summary Generated by Built In
Meetic is the European leader in dating services operating across 21 countries.
As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe.
A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact.
In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), assistance with WFH equipment, one-month of Second Parent leave, etc…
Take a look at our page: https://www.meetic-europe.com/
We are looking for an Online Marketing Executive to join the Meetic team. You will be responsible for developing and executing innovative performance marketing strategies that drive awareness, engagement, customer acquisition, and revenue growth.
Main missions:
- Manage multi-million Euro budget across Europe marketing digital campaigns.
- Creation, implementation, analysis and optimization of advertising campaigns with a direct response focus on Social Media, SEM, Affiliation, ASO.
- Outperform monthly goals.
- Collect and analyze campaign data, synthesize results and identify actionable opportunities and best practices to improve campaign performances.
- Manage relationships with online marketing partners.
- Report performance daily & monthly.
- Collaborate with the design team to develop creative test strategies and provide strategic context and insight for creative idea generation.
Required skills:
- Excellent numerical skills, ability to clean, analyze and present data to drive actionable insights.
- Excellent Excel skills for campaign set-up, cost reporting & analysis (bulk uploads, pivot tables & data representation – trend charts / tables, …).
- Good knowledge of user acquisition platforms - Facebook Ads, Google Adwords (Search, Display, App and YouTube campaigns), TikTok Business Center, Snap Ads Manager.
- Fluency in French and English with excellent written and oral communication. Any additional language (German, Spanish or Italian) would be a plus.
Education & Qualifications:
- University Degree in, Marketing, Economics, Advertising or something similar.
- Minimum 3-4 year’s work experience from working with direct consumer acquisition in related digital B2C business is needed. You can come from either client side or agency.
What we offer @Meetic
Enhance your knowledge through e-learning, conferences, etc.
Enjoy work-life balance
Take advantage of indoor and outdoor places to collaborate and relax as well. All in the heart of Paris !
Share moments with colleagues: over a drink, at the Summer Party or during team building events
Operate in an international and multicultural environment
Use our products free of charge thanks to the "Pass Ambassadeur"
Benefit from a competitive package consistent with the market
On your first days, the HR Team and your own team will make sure you start in the best conditions
Useful information :
Contract start: As soon as you are ready!
Location: 53 Rue de Châteaudun, Paris 75009
Work From Home : Hybrid, 3 days at the office per week
Contract: CDD / 1 month from November 3rd to December 2nd / Maternity leave replacement
Meetic is an employer that respects equal opportunities and diversity
#Meetic
Top Skills
Excel
Facebook Ads
Google Adwords
Snap Ads Manager
Tiktok Business Center
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The Company
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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