Online Marketing & D2C Ecommerce Specialist

Posted 7 Days Ago
Be an Early Applicant
Singapore, SGP
In-Office
Mid level
Security • Software
The Role
Manage and optimize Reolink’s official e-commerce site and Amazon storefronts for AU, EU and US markets. Duties include product listing creation and optimization, keyword research, promotional planning, order and fulfillment coordination, performance tracking, conversion optimization, and ensuring platform policy compliance to protect account health and drive sales growth.
Summary Generated by Built In

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

  • 5 Work Days Per Week
  • Current Office Near to Kaki Bukit MRT, Singapore
  • Will Relocate to Tai Seng MRT in August 2026
  • Medical & Dental Benefits Provided
  • Entitled to Yearly Bonus & Performance Bonus

Qualifications [ Fulfill all 5 Requirements ]

  • Bachelor's Degree in any field is preferred for this post.
  • Minimum 2-5 Years of hands-on experience handling Company's Official Website (E-Commerce Site), attentive to user needs, sensitive to data information and skilled in data statistical analysis & clear logic.
  • Solid understanding of platform policies such as Amazon, Shopee, Lazada, etc.
  • Familiar with Website traffic & conversion, Google Analytics, A/B testing, CPC, CRO
  • Proven experience in cross-border e-commerce (B2C or D2C) is an advantage, particularly markets in United States, Australia or Euro countries ( United Kingdom, Italy, Turkey, France, Germany, Spain, Netherlands, Belgium, Sweden, Portugal and so on)

This Role will mainly focus on handling Reolink Official Website (E-Commerce) & Amazon for different region as other portals like Shopee, Lazada are handled by overseas distributors / outsource agent.

  • Manage and maintain the company's e-commerce storefronts across multiple platforms, ensuring smooth daily operations and optimal store performance, with a focus on the Australia and Europe & US Markets.
  • Upload product listings across platforms, including writing and optimizing high-quality titles, descriptions, and item specifics, aligned with target market preferences.
  • Conduct keyword research and listing optimization to improve product visibility, search ranking, and conversion rates across different platform algorithms.
  • Plan and execute promotional strategies (e.g., discounts, campaigns, ads, sponsored listings) tailored to target markets to drive traffic and sales growth.
  • Monitor and process customer orders while coordinating fulfillment to meet platform-specific performance standards.
  • Track and analyze sales performance, traffic, and conversion data across platforms, provide actionable insights and continuously optimize product and pricing strategies.
  • Ensure full compliance with each platform's policies, guidelines, and best practices to safeguard account health and business continuity.

Skills Required

  • Bachelor's degree (preferred)
  • 2-5 years hands-on experience managing company e-commerce website with data analysis skills
  • Solid understanding of platform policies for Amazon, Shopee, Lazada
  • Familiarity with website traffic and conversion tools: Google Analytics, A/B testing, CPC, CRO
  • Experience in cross-border B2C or D2C e-commerce, especially US, Australia or European markets (advantage)
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The Company
HQ: Hong Kong
175 Employees
Year Founded: 2009

What We Do

At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.

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