Job Overview:
The Online Marketing Analyst plays a crucial role in the success of the organization's online marketing efforts. The role involves analyzing various metrics related to web traffic and online campaign performance, generating reports, and providing actionable insights to help optimize the organization's online marketing initiatives and strategies.
Responsibilities:
Data Analysis: Collect, process, and analyze various data related to the company's online marketing efforts, including web traffic, SEO, PPC campaigns, social media, email marketing, and other online marketing initiatives.
Reporting: Create detailed reports and dashboards on online marketing performance, customer behavior, and competitor analysis.
Insights & Recommendations: Provide insights and actionable recommendations to optimize online marketing strategies and tactics.
Campaign Tracking: Track the performance of online marketing campaigns, analyze the results, and suggest improvements.
Market Research: Conduct online market research to keep up with industry trends and competitor activities.
A/B Testing: Assist in planning and executing A/B testing for various online marketing initiatives to improve their effectiveness.
Requirements:
Education: Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
Experience: 2+ years of experience in online/digital marketing analysis.
Technical Skills: Strong skills in data analysis and interpretation. Proficiency in analytics tools like Google Analytics, Adobe Analytics, and social media analytics. Familiarity with SEO and PPC platforms.
Soft Skills: Strong analytical and critical thinking skills. Excellent communication skills to effectively present data insights.
Other: Understanding of online marketing strategies and tactics.
Disclaimer: This job description is not an exhaustive list of the skills, efforts, duties, and responsibilities associated with the position. The company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
Note: The actual duties and responsibilities may vary depending on the department's needs and the evolution of the role.
Top Skills
What We Do
We understand that the world is already overpopulated with IT consultancies, each offering the same types of services. This is why Uvation takes the role of ‘consultant’ one step further. We don’t just want to provide clients with advice about software and hardware, but rather serve as your comprehensive and strategic IT and security partner.
Modern companies are requiring distinctive IT and security solutions within their niches. We know that meeting these unique needs, through trusted consultation and fully integrated solutions specifically tailored to your budget, is critical for businesses to scale effectively and navigate safely within an ever-transformative digital landscape.
With a physical presence across North America, the EU and the Asia Pacific, we aim to be an end-to-end company that provides transformative services to address the most pressing technology challenges through each department of our business, which we call our focus areas. To meet today’s wide scope of IT and security needs, we’ve created devoted teams and resources to focus on specific sectors like aerospace and defense, the public sector, healthcare and the nonprofit field.
Get Rewarded With Us
By partnering with Uvation, you now get more out of every purchase with Uvation Rewards. Yes, our primary focus is on the success of our clients and their communities by delivering tangible results, not vague promises. In equal measure, we want our clients to get rewarded for investing in the future of their companies and the communities in which they thrive. Every time you invest in your company with Uvation, you now earn back cloud credits, gift cards and loyalty points that can even be converted into cash donations to support the missions of some of the world’s best charities.
Contact us today for a free 30-minute consultation to see how we can provide your company with the full-stack services, innovative products, and pioneering technologies you deserve
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