You’ll be responsible for ensuring our customers find the perfect fit and style while enjoying a seamless, personalized journey from discovery to checkout and beyond. Working within the webshop team of a leading lingerie brand, you’ll map, analyze, and optimize every step of the customer journey, from first click to loyal repeat purchase in all our markets.
Key Responsibilities
· Grow webshop revenue and conversion rate with a customer centric perspective
· Identify growth opportunities based on customer feedback, market trends and sales data and monitoring key commercial metrics
· Map and continuously improve the online customer journey across all digital touchpoints.
· Analyze customer behaviour and segment audiences to deliver personalized experiences by using CRM tools (e.g. Bloomreach) to support targeted communication
· Conduct A/B testing and leverage tools like Google Analytics and Hotjar to identify optimization opportunities.
· Collaborate with UX/UI, marketing, and product teams to enhance navigation, search, and mobile usability to enhance the shopping experience
· Affinity with SEO and content optimization
· Communicate insights and recommendations clearly to stakeholders at all levels
· Stay up to date with e-commerce trends, tools, and best practices.
What we are looking for
· 4+ years of e-commerce experience in a similar role
· Technical proficiency with e-commerce and analytics platforms
· Proven track record of driving results through data informed decisions
· Proven experience mapping and optimizing digital customer journeys.
· Deep customer empathy, you are customer-focused in all your optimizations
· Customer Journey Mapping: Skilled in identifying digital touchpoints and tailoring experiences through i.e. segmentation.
· Data Analysis & Insights: Proficient in behavioural analytics and performance tracking. Familiarity with tools like Google Analytics, Hotjar.
· Proficiency in A/B or multi-variant testing and using analytical tools to guide improvements
· UX Awareness: Understanding of seamless navigation, search optimization, and mobile-first design. Background in UX optimization across navigation, search, and mobile.
· Tech Savvy: Comfortable with platforms like Bloomreach, Salesforce Commerce cloud, and analytics tools.
· Collaboration & Communication: Able to work cross-functionally and communicate clearly with diverse teams in a cross-functional and fast-paced environment, and managing digital projects.
· Problem-solving and continuous improvement mindset.
Benefits
25 Days of Annual Leave: As a full-time employee, you will receive 25 days of paid holiday each year, with the flexibility to buy or sell up to 4 additional days to meet personal needs.
Hybrid Work Model: We offer a flexible hybrid work environment, enabling you to seamlessly balance office and remote work to enhance productivity and work-life balance.
Work From Abroad: Take advantage of the opportunity to work remotely from abroad for up to 2 weeks annually.
International Work Environment: Join a dynamic, global team that fosters collaboration and cultural diversity, providing you with a rich and inclusive professional experience.
Partial Travel Allowance: Benefit from a partial travel allowance to support your commuting costs, ensuring your journey to and from work is more affordable.
Hunkemöller Academy: Gain access to our Hunkemöller Academy, offering a wide range of professional development programs to support your career growth and skill enhancement.
Employee Discounts: Enjoy a 25% discount on all company products, allowing you to access our offerings at a reduced price.
For this role we are not looking to collaborate with recruitment agencies!
Are you passionate about improving user experience across ecommerce websites and apps? As an Online Customer Journey Specialist in our Webshop team, you’ll identify friction points, test optimizations, and collaborate with UX, analytics and content teams to improve customer flow from homepage to checkout. This is not a CRM or campaign role — your impact will be felt directly in site and app conversion and usability.Similar Jobs
What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors. Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives. With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers. Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
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