YOUR TASKS
You’ll be responsible for ensuring our customers find the perfect fit and style while enjoying a seamless, personalized journey from discovery to checkout and beyond. As part of the webshop team within the ecommerce department of a leading lingerie brand, you’ll map, analyze, and optimize every step of the customer journey, from first click to loyal repeat purchase in all our markets.
Key Responsibilities
- Customer Journey Strategy & Optimization by identifying growth opportunities based on customer feedback, journey mapping, testing and data across all our markets & both app and website
- Grow ecommerce revenue and conversion rate always with a customer centric and mobile-first perspective
- Analyze customer behaviour and segment audiences with our CRM department to deliver personalized experiences on site
- Conduct and prioritize A/B testing and leverage tools like Google Analytics and Hotjar to identify optimization opportunities.
- Collaborate with UX/UI, marketing, and product teams to enhance navigation, search, and mobile usability to enhance the shopping experience
- Communicate insights and recommendations clearly to stakeholders at all levels
- Stay up to date with e-commerce trends, tools, and best practices.
What we are looking for
- 4+ years of e-commerce experience in a similar role
- Proven track record of driving results through data informed decisions, both behavioural analytics and performance tracking
- Proven experience mapping and optimizing digital customer journeys.
- Customer Journey Mapping: Skilled in identifying digital touchpoints and tailoring experiences through i.e. segmentation.
- Proficiency in A/B or multi-variant testing and using analytical tools to guide improvements
- Understanding of seamless navigation, search optimization, and mobile-first design.
- Agile & Lean mindset and work experience
- Problem-solving and continuous improvement mindset.
- Technical proficiency with e-commerce and analytical platforms (such as Bloomreach, SFCC, Contentstack, GA4, AB testing tools, Hotjar or Contentsquare)
- Deep customer empathy, you are customer-focused in all your optimizations
- Able to work cross-functionally and communicate clearly with diverse teams in a cross-functional and fast-paced environment, and managing digital projects.
Skills Required
- 4+ years of e-commerce experience in a similar role
- Proven track record of driving results through data-informed decisions
- Proficiency in A/B or multi-variant testing
- Technical proficiency with e-commerce and analytical platforms
What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors. Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives. With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers. Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
