Onboarding and Activation Manager

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What We'll Bring:

At TransUnion, we’re transforming how data and identity fuel activation across the advertising ecosystem. As part of our TruAudience platform, you’ll lead a team responsible for the design, implementation, and optimization of activation onboarding pipelines that deliver precision, speed, and scale. You’ll collaborate with product, engineering, and partner teams to shape the next generation of audience delivery solutions — leveraging APIs, automation, and cloud technologies to enable a unified, intelligent onboarding experience.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring:

A forward-thinking technical leader who combines strong data onboarding expertise with an API-first mindset and a passion for building scalable, cloud-based ecosystems. You’re able to balance operational detail with strategic vision, enabling your team to deliver consistent, high-quality activation outcomes across an ever-evolving adtech landscape.

• 7+ years of industry experience in adtech, martech, or data onboarding; 2+ years in a leadership capacity for technical or client-facing teams.
• Strong understanding of data identity, audience segmentation, and taxonomy frameworks, including mapping, normalization, and hierarchical transformation across DSP/DMP ecosystems.
• Demonstrated ability to translate business needs into scalable technical workflows, with strong project management and stakeholder communication skills.
• Track record of process automation, including building reusable onboarding templates, scheduling pipelines, and implementing monitoring/alerting strategies.
• Cloud fluency across AWS, GCS or Snowflake ecosystems: experience designing and optimizing data ingestion, storage, and transformation pipelines (S3, Lambda, and SQL-based transformation).
• Fundamental understanding of ETL core concepts, best practices, governance, and performance tracking.
• Experience mentoring technical staff and leading cross-functional initiatives that reduce delivery timelines and improve onboarding reliability.

• Proven expertise with API-driven integrations, including REST/GraphQL architectures, authentication standards (OAuth2, API Key), payload optimization, and error-handling frameworks.
• Understanding of audience activation APIs (e.g., Google, The Trade Desk, LiveRamp, VideoAmp, etc.) and measurement interoperability.
• Experience integrating observability frameworks for API-based.
• Hands-on with Python, SQL, or Airflow for data orchestration.
• Experience with data governance and compliance frameworks (GDPR, CCPA, and IAB standards).

Impact You'll Make:

• Lead and scale the Data Enablement function — owning the end-to-end process from partner intake and data mapping through delivery validation and performance optimization.
• Architect and oversee onboarding workflows leveraging APIs and cloud-native tools to drive automation, reliability, and repeatability.
• Collaborate with Product and Engineering to define feature requirements and feedback loops for configuration & troubleshooting tooling, KPI tracking, onboarding APIs, taxonomy services, and cloud strategy implementation.
• Own SLA performance for high-priority client and partner deliveries, using data-driven metrics to monitor match rates, ingestion success, and delivery latency.
• Mentor and develop team members, building a culture of curiosity, accountability, and continuous improvement.
• Represent the Activation function in roadmap discussions and strategic initiatives, ensuring business alignment with TU’s evolving data and identity ecosystem.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [email protected].

Pay Scale Information :

The pay range for this position is $90,000.00 - $168,750 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

 

The application window for this job posting is estimated to close on 10/28/2025. Job postings may come down early or be extended due to business need or volume of applicants.

TransUnion's Internal Job Title:

Manager I, Data Science and Analytics

Company:

TransUnion LLC