Omnichannel Marketing Manager

The Company

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

Meet the team:

Join a dynamic, innovative, and committed team dedicated to crafting transformative personalized digital programs and experience for both B2B and B2C customer segments.

As the Omnichannel Marketing Manager, you will play a pivotal role in crafting Dexcom's approach to customer engagement by developing and executing a comprehensive omnichannel strategy.

Your efforts will significantly contribute to business growth, customer retention, operational efficiencies, and an improved overall experience for our users. In this role, you will harness data to build tailored interactions that genuinely resonate with individual customers and providers. By doing so, you will drive engagement, boost conversion rates, generate valuable provider product referrals, and strengthen customer dedication. We are looking for a candidate who is passionate about omnichannel marketing, data insights and 360-degree personalization, with a proven track record to navigate a sophisticated landscape of cross-functional technical and marketing stakeholders. Your talent for aligning teams towards shared objectives will be essential to our success.

We are looking for a candidate who understands various customer perspectives (HCP, patient, access customers) and supports the design of omnichannel experiences and campaign journeys to achieve strategic and commercialization goals for brands.

Where you come in:

• You will lead the design and execution of the omnichannel marketing strategy, driving patient and HCP engagement.

• You will define the marketing segmentation strategy for omnichannel, measurement plans, and testing initiatives to enable personalized and seamless marketing strategies that align with overall marketing goals and business objectives.

• You will partner with cross functional stakeholders to develop HCP and consumer omnichannel vision, strategy and pull-through, manage deployment of omnichannel capabilities consistent with brand strategy.

• You will drive data-informed decision-making, utilizing analytics to measure channel efficiency, optimize content delivery, and refine strategies based on performance insights, customer behaviors, and engagement metrics.

• You will support the field sales team through digital-based tools and materials that advise their interactions with healthcare professionals.

• You will collaborate with training teams to plan and support in training and reinforcement of content and improvements.

• You will facilitate change management towards omnichannel excellence by piloting new tools, or new ways of working across the marketing organizations.

• You will champion the standardization and unification of consumer engagement data across systems to drive flawless and personalized experiences that drive brand awareness, product adoption, and ultimately, improved patient outcomes.

• You will lead all aspects of and ensure technical data connections between sales, marketing, and consumer app data from relevant systems and platforms in partnership with Commercial IT & Analytics, Commercial Operations, and Data Platform teams.

What makes you successful:

• You have 5+ years of omnichannel and/or digital marketing experience.

• You possess a deep rigor for data insights and analysis of customer segment behavioral patterns to identify trends, preferences, and behaviors that can advise personalized marketing efforts.

• You have proven expertise in developing and completing data-driven marketing strategies that span multiple channels, including digital, and traditional mediums.

• You have strong collaboration skills in sophisticated and matrix organization with a multifaceted environment.

• You have experience with sophisticated marketing technologies and tools, such as CRM, marketing automation, content management systems, CDPs, and personalization platforms.

• You have a blend of analytical rigor, digital strategy expertise, strong project management skills, and the ability to align collaborators towards common objectives.

• You have sophisticated communication and presentation skills including ability to build impactful PowerPoint presentations with visual storytelling and adjust the story/details based on the audience.

• You have a forward-thinking approach to marketing, with a desire to innovate and apply new techniques.

Experience and Education Requirements

• Typically requires a Bachelor's degree with 8-12 years of industry experience.

• 2-5 years of previous management or lead experience.

What you’ll get:

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.

• A full and comprehensive benefits program.

• Growth opportunities on a global scale!

• Access to career development through in-house learning programs and/or qualified tuition reimbursement.

• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required:

• 5-15%

Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.

Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Dexcom’s AAP may be viewed upon request by contacting Talent Acquisition at [email protected]. 

If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Dexcom Talent Acquisition at [email protected]. 

View the OFCCP's Pay Transparency Non Discrimination Provision at this link. 

Meritain, an Aetna Company, creates and publishes the Machine-Readable Files on behalf of Dexcom. To link to the Machine-Readable Files, please click on the URL provided:  https://health1.meritain.com/app/public/#/one/insurerCode=MERITAIN_I&brandCode=MERITAINOVER/machine-readable-transparency-in-coverage?reportingEntityType=TPA_19874&lock=true

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.
 

Salary:

$100,700.00 - $167,900.00