Omnichannel Lifecycle Strategy Lead

If you were in the Omnichannel Lifecycle Strategy Lead role now, here are some of the core activities you would be doing:

• Leading the strategic regionalization and versioning of guest journeys by leveraging insights from retail data, insights, and country-specific data to deliver tailored lifecycle marketing experiences that resonate with local audiences and drive conversion
• Supporting retail acquisition efforts by helping define and scale CRM data collection at POS (email, app downloads, preferences)
• Collaborating with Data Cloud and Unified Guest Profile (UGP) teams to integrate data and enable cross-channel personalization
• Leading the medium-term lifecycle strategy for the Arc'teryx app, including onboarding, reactivation, and retention journeys
• Developing app messaging that leverages CRM data (RFM, LTV, segmentation) to deliver personalized and relevant experiences
• Identifying key moments in the guest app journey and building communications to support engagement, conversion, and loyalty
• Partnering with the App and Data teams to improve CRM-triggered push messaging and segmentation logic within Braze
• Driving zero- and first-party data collection in the app to support future personalization use cases
• Supporting retail campaigns with coordinated app and email messaging strategies that reinforce brand connection
• Recommending and implementing automated CRM journeys and A/B tests across app, SMS, and email
• Reporting on lifecycle KPIs including app engagement, repurchase rate, churn, and conversion

Here are some of the things you could be working on in the future:

• Orchestrating lifecycle journeys across app and email channels, including retail and e-commerce touchpoints, to deliver cohesive cross-channel experiences
• Expanding the use of predictive models, engagement scoring, and real-time data to power personalized app journeys
• Supporting the CRM roadmap for in-store CRM activation and data integration, especially for guest acquisition and loyalty

Are you our next Omnichannel Lifecycle Strategy Lead?

• You have a Bachelor’s degree in marketing, Data Science, Business, or a related field; advanced degree preferred
• You have 5+ years of experience in CRM, digital marketing, or lifecycle management, particularly in the retail or e-commerce industry
• You possess a strong knowledge of CRM or ESP tools, data architectures, and marketing automation platforms, with experience in Salesforce tools (Marketing Cloud, Einstein, Experience Cloud) and app communication platforms (Salesforce, Braze, Leanplum)
• You are proficient in reporting tools such as Power BI, Adobe Analytics, and/or Google Analytics
• You have proven experience with A/B testing, predictive modeling, and data analysis
• You have excellent analytical skills with the ability to interpret complex data sets and derive actionable insights
• You have demonstrated ability to strategize and implement personalized marketing initiatives
• You are passionate about customer-centered strategies and building meaningful guest relationships.
• You are always thinking in the shoes of the guest
• You consider initiatives that work globally and for the long term
• You believe in innovative, creative, and methodical approach to problem-solving
• You are a strong communicator who can work with cross-functional teams
• You are highly flexible and adaptable when faced with ambiguity
• You can effectively balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best solutions with an unwavering commitment to do what is right
• Your passion for your work paralleled by your passion for getting outside and living it
• You have passion for pursuing audacious goals