Omnichannel Experience Leader

A job that connects hearts and homes

At IKEA Marketing & Communication AB, we believe creativity is the bridge between the heart of IKEA and the hearts and minds of the many people. Our mission? To craft marketing and communication that helps our retail markets grow, while positioning IKEA as a purpose-led brand and a true expert in life at home.

We’re based in Älmhult – the heart of IKEA – surrounded by 400+ talented co-workers: strategists, designers, developers, photographers, storytellers, and more. Together, we unleash creativity at scale and make ideas come alive.

What we do

We create “common content” that all IKEA retailers can use, plus tailored packages and on-request support to meet local needs. We also lead the global marketing agenda, ensuring IKEA stays relevant, inspiring, and true to our vision: to create a better everyday life for the many people.

What it’s like here

IMC is a place where you can do what you love. No dress codes, no closed offices — just open minds and open collaboration. Every day is different, every idea is welcome, and failures are seen as learning opportunities. We want you to feel that here, you can inspire billions of people all over the world.

At IKEA, our values and culture are our compass. We grow stronger together by building on each other’s strengths and differences. We strive to create a workplace where everyone feels safe, respected, and truly belongs.

As Omnichannel Experience Leader, you’ll be the one making sure our communication is optimized for the omnichannel world — guided by consumer insights, data, and a deep understanding of behavior.

You will:

• Define and lead the strategic omnichannel marketing and communication agenda together with other leaders.
• Spot trends in channels and consumer experiences, and turn insights into action.
• Feed relevant omnichannel input into integrated marketing communication (IMC) assignments and initiatives.
• Establish smarter, more impactful ways of working with omnichannel experience input.
• Lead or co-lead development and testing initiatives with internal teams, external partners, and platform owners.
• Manage the roadmap and stakeholders in your area of responsibility.
• Be a role model for IKEA culture, values, and code of conduct.

You’re inspired by our vision and believe marketing & communication can grow both the IKEA business and brand. You’re curious about life at home, passionate about people and behavior, and energized by learning every day.

You bring:

• Senior experience in developing and implementing global marketing and communication initiatives for large businesses and brands.
• Strategic understanding of the IKEA Concept and value chain (Retail, Range, Supply).
• A visionary, inspirational leadership style with strong communication and change management skills.
• The ability to build trust and strong relationships across diverse teams and levels.
• A knack for simplifying complex issues to drive decisions and consensus.

Practical details

This is a permanent role based in Älmhult, Sweden. We believe your presence with the team, working most of the time in the office, is important for success.

Ready to join us?

Apply no later than January 18th by registering your CV and answering three questions:

1. What makes this role interesting for you?
2. Why do you think you’re a good fit for this role? (Tell us about your experience, skills, and leadership.)
3. How can IKEA marketing and communication become even more relevant for consumers in the channels where they meet us?

For questions about the recruitment process, contact Matilda Winninge at [email protected]