NPM Digital Media Planning Associate

NPM is seeking a Digital Media Planning Associate to join our Digital Ad Operations team in supporting corporate sponsorships.  This team partners closely with NPR’s sales organization to develop strategic digital sponsorship proposals for campaigns across NPR’s digital platforms — including Tiny Desk, NPR.org, the NPR App, and popular podcasts like Up First, TED Radio Hour, Planet Money, Wait Wait…Don’t Tell Me!, and Fresh Air.

The ideal candidate is passionate about digital media and sponsorship.  You’re analytical and strategic, with the ability to recommend the most effective mix of NPR digital products for each client.  You should be comfortable working with data and formulas in Microsoft Excel.  Strong communication skills are essential, as you’ll regularly convey proposal details and decisions to the sales team.

Learn about NPR’s digital sponsorship products here.

Our Culture

National Public Media is a subsidiary of NPM, owned in partnership with PBS and GBH, the largest producer of public television. As the corporate sponsorship sales team for NPM, National Public Media works with companies across various categories and objectives to generate support for the public broadcasting system and deliver breakthrough results for sponsors.

At National Public Media (NPM), we celebrate diversity, value inclusivity, and recognize the importance of work-life balance. Working at NPM means being part of a fast-paced, visionary team that values creativity and collaboration. Our dynamic environment offers the opportunity to work with leading national brands and audio industry leaders while contributing to the broader mission of public media. NPM also offers a robust suite of employee benefits, including heavily subsidized healthcare premiums, training and career development opportunities and a flexible approach to hybrid work arrangements.

• Create digital media proposals ranging from $20K to $2M in an order management system, using  to clients’ audience targets and objectives to customize plans
• Juggle a high-volume, fast-paced workload—often generating or updating 4+ proposals per business day across a variety of accounts
• Pull ad inventory availability in ad servers like Megaphone and Google Ad Manager
• Analyze inventory sell-through rates to steer clients toward underutilized digital products
• Manage time-sensitive proposal revisions and campaign optimizations, recommending alternative placements to prevent revenue loss
• Translate proposals into agency-provided Excel templates with high attention to detail
• Build foundational knowledge of emerging podcast ad tech

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

• 2-4 years of work experience, preferably in ad operations or a similar field
• Must be proficient in MS Excel
• Outstanding attention to detail for quality assurance purposes, and the ability to manage multiple priorities at a time
• Ability to collaborate on a team of 20+ people in a fast-paced environment with large amounts of revenue at stake
• Proven ability for project management and excellent written and verbal communication skills

• Experience with ad-serving platforms (i.e. Google Ad Manager, Megaphone, Adswizz) and order management systems (i.e. Boostr) is a plus
• Enthusiasm for public media, its mission and its programs

• Bachelor's degree or equivalent in work experience

• Remote Permitted: This is a remote permitted role. This role is based out of our Washington, DC office but the employee may choose to work on a remote basis from a location that NPR approves.

Candidates must be located in California, Colorado, Connecticut, Washington, D.C., Illinois, Maryland, Minnesota, New Jersey, New York, or Virginia for the duration of the position.

• Project Management: Must have project management experience and excellent written and verbal communication skills.  Ability to collaborate on a large team in a fast-paced environment with large amounts of money at stake.
• Numbers-Focused: Must be proficient in MS Excel and comfortable working with math, formulas and data.
• Organization Skills: Must have attention to detail, ability to work efficiently independently, and capacity to manage multiple priorities at a time.

• This is a full time, exempt position.

Salary Range: The U.S. based anticipated salary range for this opportunity is $59,000-$61,000 plus benefits. The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.

Benefits: NPR offers access to comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees. 

Does this sound like you? If so, we want to hear from you.