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Functional (job responsibilities)The responsibilities of a Next-Generation Product Manager are deeply rooted in digital innovation, customer-centricity, and agile execution:
Product Strategy & Vision:
- Develop and refine the overall product strategy and vision for specific products or features, ensuring alignment with the value center's objectives and the bank's broader strategic goals and market trends.
- Prioritize product features and initiatives based on a profound understanding of user needs, market opportunities, the competitive landscape, and business goals.
- Eager to leverage product expertise across various offerings, not limited to assigned products.
Customer Needs & Market Research:
- Conduct comprehensive market research and analyze industry trends to identify new product opportunities and potential disruptions.
- Gather and prioritize product requirements from diverse stakeholders, including customers, internal business units, and regulatory bodies.
- Proactively seek and integrate customer feedback through methods such as user interviews, surveys, and usability testing to ensure consistent delivery of end-user value.
Agile Product Development & Lifecycle Management:
- Oversee the entire product lifecycle, from ideation and planning through development, rigorous testing, launch, and continuous iteration.
- Collaborate closely with cross-functional teams (engineering, design, compliance, marketing) to define product roadmaps and specifications, ensuring effective execution.
- Apply agile methodologies (Scrum, Kanban) and design thinking frameworks to rapidly prototype, test, and deliver high-impact solutions.
Data-Driven Decision Making & Performance Monitoring:
- Analyze product performance metrics, including adoption rates, revenue contribution, usage frequency, and customer satisfaction scores, along with user feedback, to identify areas for improvement and optimization.
- Leverage predictive analytics and big data to inform feature prioritization and user retention strategies, transitioning from intuition-based to data-driven decisions.
Innovation & Experimentation:
- Stay abreast of emerging technologies (blockchain, artificial intelligence, cloud computing) to identify opportunities for product innovation and market disruption.
- Foster a culture of experimentation, utilizing methods like A/B testing, user interviews, and usability testing to generate hypotheses and gain actionable insights.
Risk & Compliance:
- Ensure that products comply with relevant financial regulations, data privacy laws, and security standards throughout both the development and operational phases.
Cross-Functional Collaboration:
- Act as the primary liaison between business stakeholders, engineering, design, marketing, and compliance teams.
- Facilitate communication, resolve conflicts, and ensure alignment across all functions.
- Adaptable and willing to undertake diverse tasks as assigned.
Experience
- Minimum: 6-8 years of relevant experience.
- Successfully launched and scaled diverse digital financial products (e.g., lending, BNPL, Insurtech, mobile wallets, payments).
Special Skills
- Ability to analyze complex data, understand market dynamics, and apply business insights to design scalable, sustainable, and customer-centric products.
- Excellent communication, presentation, and persuasion skills necessary to articulate product vision and gain stakeholder buy-in across the organization.
- Drove product decisions through extensive market research, user feedback, and data analysis.
- Applied product design principles, Agile frameworks (Scrum, Kanban), and customer experience optimization.
- Collaborated effectively with engineering, design, marketing, and compliance teams.
- Leveraged emerging FinTech technologies (AI, ML, blockchain, cloud) in product development.
- Utilized product analytics tools like Amplitude or Mixpanel for behavioral insights.
- Strategic Product Development: Aligning product plans with business goals and market opportunities.
- Agile Team Leadership: Guiding product teams through agile processes and promoting teamwork.
- Financial Product Management: Making financial decisions for product pricing, investment, and feature prioritization.
- Data-Driven Product Optimization: Using data to improve user experience and track product success.
- Organizational Adaptation: Helping teams adjust to new structures and processes.
- Customer-Centric Product Design: Using customer insights to create effective product features and user experiences.
- Holistic Business Judgment: Balancing customer value, technical possibilities, strategy, and market trends for optimal decisions.
- Technical Translation: Bridging the gap between business needs and technical development.
- Intuitive Design: Creating user-friendly and engaging product interfaces.
- Agile Product Execution: Managing product backlogs, sprints, and continuous improvements.
- Collaborative Effectiveness: Working well with others, resolving conflicts, and performing consistently in a changing environment.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Top Skills
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
