The New Business Account Executive is responsible for generating, developing, and closing new logo SaaS opportunities across Alberta. This quota-carrying role focuses on building pipeline, winning new ARR, and positioning solutions that help automotive retailers improve performance, productivity, and customer experience.
Key Responsibilities
- Own and deliver new business ARR targets within the assigned territory.
- Prospect, qualify, and develop net-new opportunities through outbound activity, referrals, events, campaigns, and account-based selling.
- Build and manage a healthy pipeline with accurate CRM activity, opportunity updates, and forecasting.
- Lead consultative discovery to uncover customer pain points, business priorities, decision criteria, and value drivers.
- Present SaaS solutions, proposals, and business cases tailored to dealership leadership and executive stakeholders.
- Coordinate internal resources including sales leadership, product specialists, pre-sales, marketing, and customer success to support complex opportunities.
- Negotiate pricing and commercial terms to close mutually beneficial agreements.
- Maintain market intelligence on competitors, customer trends, objections, and emerging opportunities.
Ideal Candidate Profile
- Proven hunter mentality with strong prospecting discipline and a bias for action.
- Demonstrated success selling SaaS, cloud-based, or mission-critical software solutions.
- Experience managing complex, multi-stakeholder sales cycles.
- Strong executive presence with the ability to build credibility and communicate value clearly.
- Consultative seller who focuses on business outcomes, not just product features.
- Resilient, self-motivated, organized, and comfortable managing multiple opportunities at once.
- Automotive retail, dealership, OEM, DMS, CRM, desking, or digital retailing experience is an asset.
Knowledge, Skills, and Experience
- 5 - 8+ years of B2B sales experience, preferably in SaaS, enterprise software, or technology sales.
- Proven track record of new logo acquisition and consistent quota achievement.
- Experience selling ARR-based solutions from prospecting through close.
- Strong pipeline generation, qualification, forecasting, and sales process discipline.
- Excellent communication, negotiation, presentation, and relationship-building skills.
- Proficiency with CRM systems and Microsoft Office tools.
- Ability to travel as required for prospect meetings, events, and territory development.
Success Measures
- Achievement of quarterly and annual new business ARR targets.
- Consistent creation and progression of qualified pipeline.
- Accurate forecasting, strong CRM discipline, and effective territory execution.
- Successful acquisition of new logo customers in priority segments.
Key Performance Indicators
- New business ARR achieved from net-new automotive retail accounts against quarterly and annual targets.
- Qualified pipeline coverage across priority Alberta dealership groups, rooftops, and independent retailers.
- New logo dealership opportunities created, advanced, and closed for SaaS solutions such as DMS, CRM, desking, digital retailing, service, or related applications.
- Outbound activity into target automotive accounts, including dealer principal, general manager, controller, fixed ops, sales, and IT stakeholder engagement.
- Discovery meetings completed with dealership leadership to uncover operational pain points, current systems, integration needs, and value drivers.
- Proposal-to-close conversion rate for competitive displacement, modernization, or add-on SaaS opportunities.
- Forecast accuracy, CRM hygiene, and stage progression for dealership opportunities in the assigned territory.
- Win rate against automotive SaaS competitors and incumbent dealership technology providers.
What We Offer
This role offers the opportunity to join a growing SaaS sales organization, build new business across Western Canada, and help automotive retailers modernize how they operate.
Skills Required
- 5-8+ years of B2B sales experience, preferably in SaaS or enterprise software
- Proven track record of new logo acquisition and consistent quota achievement
- Experience selling SaaS, cloud-based, or mission-critical software solutions
- Experience managing complex, multi-stakeholder sales cycles
- Strong pipeline generation, qualification, forecasting, and sales process discipline
- Excellent communication, negotiation, presentation, and relationship-building skills
- Proficiency with CRM systems and Microsoft Office tools
- Ability to travel as required for prospect meetings, events, and territory development
- Automotive retail, dealership, OEM, DMS, CRM, desking, or digital retailing experience
What We Do
As the largest global automotive technology company, Keyloop delivers cutting-edge solutions, tailored to the modern needs of auto retailers and OEMs alike. With 40 years of automotive DNA, and a deep understanding of what it takes to drive success, Keyloop solutions are delivered in over 90 countries, and trusted by more 20,000 retailers and 80 OEMs worldwide. From the showroom to the workshop, and everything in between, its technology facilitates distinctive customer experiences between key systems, tools and departments. With modern consumers demanding increasingly high levels of service and responsiveness, Keyloop and their partners connect retailers and OEMs to consumers through every step of their journey. Keyloop delivers a proven technology ecosystem that redesigns the automotive retail experience to cultivate lasting loyalty and optimise margins through increased efficiency, elevated experiences, and unrivalled connected data. For more information, please visit www.keyloop.com
