National Trade Marketing Manager

Posted 3 Days Ago
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Tlalnepantla de baz, Tlalnepantla, México, MEX
Hybrid
Senior level
Other • Manufacturing
The Role
Leads national trade marketing strategy and execution across retail channels to drive growth, brand performance, customer partnerships, and market share. Develops customer and channel plans, promotions, shopper activation, and in-store initiatives; strengthens sales effectiveness through tools, insights, training, and commercial processes. Manages trade investments, budgets, profitability, and ROI while using market data and consumer insights to optimize performance. Leads and develops the Trade Marketing team and influences cross-functional stakeholders.
Summary Generated by Built In

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

We are looking for our National Trade Marketing Manager to drive the development and execution of best-in-class trade marketing strategies that accelerate business growth, strengthen customer partnerships, and maximize brand performance across retail channels.
This leader will play a critical role in connecting Sales, Marketing, Category, and Commercial teams to translate business objectives into actionable customer and channel strategies. The position is responsible for enhancing field sales capabilities, leveraging market insights, developing customer-centric business plans, and ensuring excellence in execution to deliver sustainable growth and superior in-market results.
The successful candidate will combine strategic thinking, commercial acumen, and strong leadership capabilities to influence key stakeholders and deliver impactful business outcomes.

In this role, you will:

Business Development & Commercial Strategy
  • Develop and execute trade marketing strategies aligned with business and commercial objectives.
  • Build value-driven customer and channel plans that enhance brand performance and market share.
  • Lead the planning and execution of commercial initiatives, promotional activities, and growth programs.
  • Analyze market trends, customer insights, and channel performance to identify opportunities and drive continuous improvement.
  • Partner with cross-functional teams to ensure successful product launches and maximize commercial impact.
Sales Effectiveness & Field Execution
  • Enhance sales force capabilities through tools, insights, training, and best practices.
  • Support field sales teams with data-driven recommendations to improve execution and performance.
  • Drive adoption of commercial systems, sales processes, and category management principles.
  • Monitor execution excellence and ensure strong ROI across promotions and trade investments.
Customer Business Planning & In-Store Excellence
  • Collaborate with Sales and Marketing teams to develop customer business plans and channel strategies.
  • Lead the execution of in-store marketing initiatives, promotions, and shopper activation programs.
  • Ensure alignment between demand generation strategies, customer needs, and execution priorities.
  • Develop impactful point-of-sale materials and customer-facing communication strategies.
Team Leadership & Organizational Development
  • Lead, coach, and develop a high-performing Trade Marketing team.
  • Foster a culture of collaboration, accountability, and continuous improvement.
  • Drive talent development, succession planning, and performance management initiatives.
  • Influence stakeholders across multiple functions and levels of the organization.
Budget & Performance Management
  • Manage trade marketing investments and promotional budgets.
  • Monitor business performance, profitability, and return on investment.
  • Ensure compliance with company policies, internal controls, and governance standards.
  • Track key business metrics and provide actionable recommendations to optimize results.

#LI-HYBRID

What we look for:

Key Skills & Abilities
  • Strategic leadership and vision.
  • Strong commercial and business acumen.
  • Proven ability to influence and collaborate across functions.
  • Excellent communication and stakeholder management skills.
  • Strong negotiation and relationship-building capabilities.
  • Results-oriented mindset with a focus on execution excellence.
  • Analytical and data-driven decision-making skills.
  • Customer and channel-centric approach.
  • Strong planning, prioritization, and organizational capabilities.
  • Experience leading and developing high-performing teams.
  • Ability to translate market insights into actionable business strategies.
Required Experience & Qualifications
  • Bachelor's degree in Business Administration, Marketing, Economics, related field or equivalent experience.
  • Minimum 8 years of experience in commercial functions, including at least 3 years in Trade Marketing.
  • Strong understanding of sales management processes and commercial execution frameworks (CAS).
  • Proven experience managing pricing strategies, trade investments, and commercial profitability.
  • Expertise in Customer Business Planning, Sales Planning, and Commercial Strategy development.
  • Experience interpreting market data and consumer insights, including Nielsen Audits, Household Panels, and commercial scorecards.
  • Strong knowledge of Category Management and Conceptual Selling methodologies.
  • Advanced understanding of sales, distribution, and financial management metrics, including profitability, margins, and cost analysis.
  • Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
  • Experience working with market intelligence and auditing tools.
  • Intermediate to Advanced English proficiency.
Preferred Background
  • Experience in FMCG/Consumer Goods environments.
  • Multi-channel experience across Modern Trade, Traditional Trade, Convenience, and Retail customers.
  • Demonstrated success leading national trade marketing initiatives and customer-facing commercial strategies.
  • Track record of delivering sustainable growth and building strong customer partnerships.

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.

Benefits we offer to help you be well and thrive:
  • Competitive compensation

  • Generous 401(k) program in the US and similar programs in international

  • Health benefits and programs that support both your physical and mental well-being

  • Flexible work environment, depending on your role

  • Meaningful opportunities to keep learning and growing

  • Half-day Fridays, depending on your location

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.

Skills Required

  • Bachelor’s degree in Business Administration, Marketing, Economics, a related field, or equivalent experience
  • Minimum 8 years of experience in commercial functions, including at least 3 years in Trade Marketing
  • Strong understanding of sales management processes and commercial execution frameworks, including CAS
  • Experience managing pricing strategies, trade investments, and commercial profitability
  • Expertise in Customer Business Planning, Sales Planning, and Commercial Strategy development
  • Experience interpreting market data and consumer insights, including Nielsen Audits, Household Panels, and commercial scorecards
  • Strong knowledge of Category Management and Conceptual Selling methodologies
  • Advanced understanding of sales, distribution, and financial management metrics, including profitability, margins, and cost analysis
  • Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
  • Experience working with market intelligence and auditing tools
  • Intermediate to Advanced English proficiency
  • Experience in FMCG or Consumer Goods environments
  • Multi-channel experience across Modern Trade, Traditional Trade, Convenience, and Retail customers
  • Success leading national trade marketing initiatives and customer-facing commercial strategies
  • Track record of delivering sustainable growth and building strong customer partnerships

The Clorox Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Clorox Company and has not been reviewed or approved by The Clorox Company.

  • Retirement Support Retirement plan design is highlighted as generous and positioned as above market, with automatic enrollment and additional company contributions that build long‑term savings. Feedback suggests this is a standout element of the total rewards package.
  • Leave & Time Off Breadth Flexible Time Off for many salaried roles, paid holidays, vacation, sick leave, and companywide recharge periods provide substantial flexibility and rest. These offerings support work‑life balance across numerous teams.
  • Parental & Family Support Paid parental leave, subsidized backup child/elder care, and family‑forming benefits are emphasized as part of a comprehensive support system. These programs help employees manage caregiving and major life events.

The Clorox Company Insights

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The Company
HQ: Oakland, CA
7,077 Employees
Year Founded: 1913

What We Do

Clorox is a global company with leading brands that have become household names: our namesake bleach and cleaning products; Ayudín® and Poett® home care products; Pine-Sol® dilutable cleaner; Fresh Step® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water filtration products; Glad® bags, wraps and containers; and Burt's Bees® natural personal care products. We manufacture products in more than two dozen countries and market them in more than 100 countries. Clorox trades on the New York Stock Exchange under the symbol CLX.

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