National Sales Manager

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing.  By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

In this role, you will have the opportunity to develop an effective (business area/division/product group) sales strategy for ABB's robotic business in Canada, within the specified market scope (global/regional) and maintain it, to improve ABB’s market penetration and realize growth aspirations. Each day, you will define, plan, lead, and ensure the execution of sales strategy to achieve both qualitative and quantitative sales targets for products, systems, and/or services to ensure sustainable order growth, revenue, profitability, market share, sales productivity, and customer satisfaction. You will also showcase your expertise by leading, developing, and coaching the Sales organization (other sales managers and sales specialists within scope) to achieve the sales targets, through high performance.

The work model for the role is: Hybrid

This role supports the: Robotics business

Your responsibilities;

• Drive and execute the regional sales growth strategy to achieve sales volume and product mix targets.

• Lead, support, and coach the sales team to maintain a strong pipeline and meet budget expectations.

• Define key pursuits and actions for end users, OEMs, and System Integrators while identifying new opportunities and penetration strategies.

• Build and maintain strong relationships with key accounts, regional decision-makers, and channel partners.

• Manage the opportunity funnel, ensuring accurate monthly/quarterly forecasts and account plans using CRM tools such as Salesforce.

• Ensure positive customer experience by resolving issues, creating value, and securing successful outcomes for proposals and contracts.

• Review and support proposals, ensuring correct technical, financial, pricing, and commercial terms.

• Drive market development activities, marketing actions, cross-collaboration, and continuous improvement across the region.

Qualifications;

• 7-10 years of experience in sales

• Demonstrated experience of the North American Robotic market and applications

• Bachelor’s degree from accredited post-secondary institution, preference towards Mechanical Engineering or Electrical Engineering or equivalent experience

• Ability to travel 20% of the time.

Why ABB? 

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger. 

ABB may utilize Artificial Intelligence (AI)–enabled tools as part of its recruitment and selection processes. These tools are used solely to support and enhance decision-making; final hiring decisions are made by ABB recruitment professionals. ABB is committed to ensuring that all recruitment practices are conducted in a fair, transparent, and non-discriminatory manner, in compliance with applicable laws. 

While base salary is determined by things such as the successful applicant’s qualifications and experience, this position is expected to pay between $122,025 and $178,970 annually.

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ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:

• Women

• Indigenous peoples

• Members of visible minorities

• Persons with disabilities

ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.