The National Media Network Manager is responsible for leading Red Bull Mexico’s content ecosystem, overseeing content development, production, creator collaborations, communications, distribution and audience growth initiatives.
The role is accountable for identifying the most relevant stories across sports, culture, music, gaming, lifestyle and product marketing, transforming them into best-in-class content experiences and ensuring they reach audiences through the most effective owned, earned, shared and creator channels.
The National Media Network Manager combines strong editorial judgment, production expertise, creator marketing capabilities and data-driven decision making to maximize audience engagement, cultural relevance and business impact and provides media & content expertise to complement and evolve the local organization’s marketing mix in partnership with Brand, Sports and Culture Marketing, both nationally and globally.
She/he acts as an entrepreneur within the market, building and nurturing a network of best-in-class production partners, creators, media organizations and cultural communities, while constantly identifying innovative opportunities to strengthen Red Bull’s presence and relevance across the Mexican media landscape.
CONTENT STRATEGY & STORYTELLING LEADERSHIP
- Develops, executes and monitors the country’s strategic media direction.
- Drives ongoing creative ideation with global and local teams.
- Identifies, creates and produces “beyond the ordinary” content and media experiences.
- Leads the end-to-end content production process.
- Ensures alignment with global audience and media strategies.
CREATOR, INFLUENCER & PARTNERSHIP MANAGEMENT
- Develops creator collaborations and influencer partnerships.
- Builds and manages a strong network of production companies, creators and creative talent.
- Establishes strategic media, publishing and third-party distribution partnerships.
- Leads and manages agencies, production partners, creator partners and media stakeholders.
AUDIENCE DEVELOPMENT & CHANNEL STRATEGY
- Defines the strategic role of owned, earned and shared channels.
- Drives audience engagement initiatives.
- Adapts and develops hyper-local relevant plans.
- Understands local consumer behavior, media consumption habits and creator ecosystems.
DATA, INSIGHTS & PERFORMANCE OPTIMIZATION
- Leverages audience insights, social listening and content analytics.
- Uses audience intelligence and performance analytics to optimize storytelling and distribution.
- Establishes and tracks KPIs for content, audience growth, creators, earned media and engagement.
- Maximizes effectiveness and measurable business impact.
EXPERTISE & MARKET KNOWLEDGE
- Demonstrates deep understanding of Red Bull’s products and target audiences.
- Maintains strong knowledge of the digital media landscape.
- Possesses a robust network across creators, influencers, production partners and media stakeholders.
- Understands how to develop, produce and distribute content at scale
- 5+ years of experience in content production, media, communications, creator marketing, entertainment or audience development.
- Proven experience leading large-scale content productions from concept development through execution and distribution.
- Strong understanding of creator marketing, influencer ecosystems and emerging audience behaviors.
- Experience working with media executives, publishers and distribution partners on content amplification strategies.
- Strong understanding of audience analytics, social listening and performance measurement.
- Demonstrated success in building audience engagement through content, creators and earned media strategies.
- Strong editorial instinct, storytelling capabilities and content judgment.
- Established network across production companies, creators, publishers, media organizations and cultural communities.
- Strong project management and stakeholder management skills.
- Understands the strengths and weaknesses of different platforms and knows how to use it.
- Entrepreneurial mindset with the ability to identify opportunities and transform them into impactful media initiatives.
- An agile, collaborative leader who knows how to get the work done and inspire others around them.
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
Skills Required
- 5+ years of experience in content production, media, communications, creator marketing, entertainment or audience development
- Proven experience leading large-scale content productions from concept through execution and distribution
- Strong understanding of creator marketing and influencer ecosystems
- Experience working with media executives, publishers and distribution partners on amplification strategies
- Strong understanding of audience analytics, social listening and performance measurement
- Demonstrated success building audience engagement through content, creators and earned media strategies
- Strong editorial instinct, storytelling capabilities and content judgment
- Established network across production companies, creators, publishers, media organizations and cultural communities
- Strong project management and stakeholder management skills
- Knowledge of the strengths and weaknesses of different platforms and how to use them
- Entrepreneurial mindset with ability to identify opportunities and deliver impactful media initiatives
- Agile, collaborative leadership and ability to inspire cross-functional teams
- Deep understanding of brand products and target audiences (Red Bull context)
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
