National Key Account Manager On Trade / Special Trade

Posted Yesterday
Be an Early Applicant
Hiring Remotely in Copenhagen, Capital, DNK
Remote
Mid level
Manufacturing
The Role
Manage national accounts in on-trade and specialty sectors, focusing on P&L, customer relationships, marketing concepts, and sales strategies to drive revenue growth.
Summary Generated by Built In

Job Description :

National Key Account Manager On Trade / Special Trade
 

Location: Copenhagen
Languages required: fluent Danish and English
 

About Us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
 

As part of our Benelux and Nordics On Trade & Luxury Organization you will be responsible for national customers serving the On Trade & Specialty Store Universe in Denmark. With the key objective to accelerate customer relationships and strengthen the route-to-consumer strategy of our brands in a focus channel you will operate in a flexible and dynamic environment with high business impact.


About the Role

Your key responsibilities

  • Accountability and ownership of customer P&Ls; responsible for forecasting, commercial planning, reporting and investment / budget management

  • Run day-to-day business with National On Trade & Luxury Wholesalers

  • Comprehensive analysis of the relevant customer and category data including the derivation of specific strategies, guidelines, and measures.

  • Development of customer-specific commercial & marketing concepts including budget planning as well as control and support of new product launches and sales campaigns.

  • Achieve and increase sales, turnover, and metric indicators as well as analyzing market opportunities and potential.

  • Establish and foster relationships across partners in the channel.

  • Plan and conduct annual negotiations.

  • Intensive cooperation with the On Trade field team and with important internal interfaces such as Commercial Finance & Marketing.

  • Further development of the sales channel through communication of the status quo, derivation and implementation of recommendations for even greater exploitation of potentials.

About You
  • Entrepreneurial and strategical personality who is highly motivated and enjoys working as a team in an ever changing market dynamic.

  • Excellent analytical skills, assertiveness, and interpersonal skills.

  • Customer centric approach and willingness to think outside of the box.

  • Completed degree in business administration or comparable training/experience.

  • Experience as key account manager on a national level or in a comparable position. Cross-Functional Experience in the FMCG industry is a plus.

  • Proficient in English and Dutch.

Our Offer

  • An inclusive company culture that puts employees and their development first

  • A competitive salary with bonus and many benefits that suit your lifestyle

  • An industry leading parental leave policy

  • …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. 

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying.

 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

 

 

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. 

Worker Type :

Regular

Primary Location:

Copenhagen

Additional Locations :

Job Posting Start Date :

2026-06-04

Skills Required

  • Completed degree in business administration or comparable training/experience
  • Experience as key account manager on a national level
  • Excellent analytical skills and interpersonal skills
  • Proficient in English and Danish
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The Company
London
32,334 Employees

What We Do

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet

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