The Role
Leads national Group Exercise strategy, programming, staffing, training, budgeting, marketing coordination, and field operations across a geographically dispersed fitness organization. Partners with senior leaders and cross-functional teams to improve member experience, retention, membership growth, and financial performance. Oversees GX standards, labor planning, management development, performance reviews, and operational execution.
Summary Generated by Built In
Job Summary & Responsibilities
QUALIFICATIONS
Required Knowledge, Skills & Abilities
Disclaimer
DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.
ABOUT US
For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!
For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!
JOB SUMMARY
The National Director, Group Exercise (GX) partners with senior leadership to define the long-term GX strategy based on company objectives. This role then translates the strategy into programming, staffing, labor, training, and operating plans that strengthen the member experience and drive sustained membership growth.
The National Director, Group Exercise (GX) partners with senior leadership to define the long-term GX strategy based on company objectives. This role then translates the strategy into programming, staffing, labor, training, and operating plans that strengthen the member experience and drive sustained membership growth.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Lead the GX strategic planning process and establish long-term priorities aligned with company objectives.
- Present strategy, action plans, and results to the Senior Leadership Team each quarter.
- Use member insights to shape a class lineup that keeps up with changing demand.
- Develop, maintain, and enforce national GX programming standards so the brand is consistent across locations.
- Lead GX marketing strategy: find marketing and media opportunities and coordinate launches with the Marketing team.
- Direct how GX field operations are carried out and assess how well they work.
- Develop, deploy, and manage the GX labor budget.
- Lead monthly GX action planning with Membership, Fitness, Legal, Marketing, IT, and HR, turning priorities into clear plans tied to sales goals.
- Develop and present GX concepts and execution plans that support retention, growth, and financial targets.
- Create and implement national GX staffing strategies.
- Lead the development and delivery of format training, oversee field training, and measure whether it's working.
- Help develop and assess the GX field management team.
- Build the team's skills through coaching, performance reviews, and monthly development plans, and resolve operational and performance issues.
QUALIFICATIONS
Required Knowledge, Skills & Abilities
- Bachelor's degree or equivalent relevant experience.
- Current fitness and GX certifications.
- Five years of senior-level GX field management experience.
- Multi-unit leadership experience.
- Experience leading large-scale projects.
- Experience in strategic planning and budget development.
- Experience designing and implementing business systems.
- Strong people and program management skills.
- Strong organizational skills with the ability to manage multiple priorities.
- Ability to influence and work cross-functionally with senior leaders.
- Excellent written, verbal, and presentation skills.
Preferred Knowledge, Skills & Abilities
- Experience leading GX strategy and operations across a large, geographically dispersed organization.
Physical Demands/ Environmental Conditions
- May work beyond typical business hours based on business needs.
Travel Requirement
- Regular travel by automobile and air is required.
BENEFITS AT 24
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
Disclaimer
DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.
Skills Required
- Bachelor’s degree or equivalent relevant experience
- Current fitness and Group Exercise certifications
- Five years of senior-level Group Exercise field management experience
- Multi-unit leadership experience
- Experience leading large-scale projects
- Experience in strategic planning and budget development
- Experience designing and implementing business systems
- Strong people and program management skills
- Strong organizational skills and ability to manage multiple priorities
- Ability to influence and work cross-functionally with senior leaders
- Excellent written, verbal, and presentation skills
- Experience leading Group Exercise strategy and operations across a large, geographically dispersed organization
24 Hour Fitness Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about 24 Hour Fitness and has not been reviewed or approved by 24 Hour Fitness.
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Wellbeing & Lifestyle Benefits — Free gym membership and employee discounts are viewed as meaningful day-to-day perks that add tangible value. Discounted personal training and wellness offerings further support lifestyle-oriented benefits.
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Retirement Support — A 401(k) with company match is offered, providing a foundation for long-term savings. This is positioned as part of the core package for eligible roles.
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Inclusive Benefits Coverage — Medical, dental, and vision coverage extend to full-time and many part-time employees. This breadth of eligibility expands access beyond only full-time staff.
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The Company
What We Do
Celebrating over 35 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness. We know our greatest responsibility is the physical and mental well-being of our members, team members and guests, and we are constantly innovating and reimagining our approach to support their journey and ultimate results. 24 Hour Fitness has over 275 clubs in 13 states, and offers a wide variety of strength, cardio and functional training equipment, group fitness classes, personal training, virtual training and digital offerings through our 24GO® app.
