Position Summary:
The National Director of Group Sales is a proactive, hands-on sales role responsible for prospecting and closing group business and establishing enterprise relationships across all Trailborn Managed and Owned assets.
Responsibilities:
Portfolio Sales Performance
- Own portfolio-wide group sales revenue targets, market share growth, and annual sales performance across all Trailborn properties.
Strategic Sales Planning
- Execute hotel-specific sales plans against established budgets, forecasts, and annual performance goals, providing account-level insights, industry trends, and production updates to support the budgeting process.
Business Development & Partnerships
- Develop enterprise relationships through prospecting and soliciting and drive new group business through corporate, association, SMERF, and meeting planner partnerships, while representing Trailborn at industry events and trade shows.
Group Sales & Revenue Optimization
- Maximize group sales production by executing portfolio sales strategies, participating in RevMAX and property sales calls, and supporting successful hotel openings and transitions with strong group business on the books.
Brand Representation & Market Leadership
- Champion the Trailborn brand vision and guest experience in the sales process, maintain market intelligence, and collaborate with property teams, regional leaders, and local partners to drive results.
Qualifications:
- Self-starter who has worked in both branded and non-branded hotels and resorts throughout their career
- Experience with Resort Hotels, Marriott and or Independent is Preferred
- At least 7+ Years in Hotel Sales at a senior level.
- Analytical and Personable by nature.
- Proactive, self-directed hunter who thrives on prospecting and closing new business.
- This role requires regular travel to Trailborn properties, industry events, and client engagements, with flexibility for increased travel during key business periods.
Skills Required
- At least 7 years of senior-level hotel sales experience
- Experience working in both branded and non-branded hotels and resorts
- Experience with resort hotels
- Experience with Marriott hotels
- Prospecting and closing new group business
- Regular travel to Trailborn properties, industry events, and client engagements
What We Do
Trailborn Hotels & Resorts is the leading hospitality brand and management company bringing boutique hotels to the great outdoors. Built for the modern adventurer, each Trailborn hotel puts guests at the heart of the country’s most extraordinary outdoor destinations – from national parks to wine country, snow-capped mountains to sun-soaked beaches – to create a unique experience for outdoors enthusiasts. Trailborn currently has properties along the foothills of North Carolina's Blue Ridge Mountains; the Grand Canyon; Wrightsville Beach, North Carolina.; Mendocino, California; and Jackson Hole, Wyoming. To learn more about Trailborn Hotels & Resorts and book your stay, visit trailborn.com.
.png)
