Description
About WEG Electric Corp.
WEG Electric Corp. is the largest industrial electric motor manufacturer in the Americas and one of the world's largest, producing more than 21 million units annually. Founded in 1961, WEG Electric Corp. operates mainly in the capital goods sector, with five main businesses: Motors, Energy, Automation, Coatings, and Transmission & Distribution, and provides global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. The US corporate office is in Duluth, GA, with manufacturing units in Minnesota, Indiana, and Missouri, and over 30,000 employees worldwide.
About the Role:
WEG is seeking a strategic and commercially driven leader to shape and execute the future of our U.S. Automation channel strategy. The National Automation Channel Manager will lead the development and growth of WEG's distribution ecosystem across Traditional Automation Distribution, E-Commerce, and Systems Integrator/Solution Partner channels.
This highly visible leadership role drives profitable growth, expands market presence, and strengthens partnerships that accelerate customer adoption of WEG Automation solutions. The successful candidate will develop innovative channel programs, build executive-level relationships, identify new market opportunities, and build a scalable distribution network to support long-term business expansion.
This is an exciting opportunity for an entrepreneurial leader who enjoys building programs, influencing strategy, developing high-performing teams, and making a meaningful impact on WEG's growth in the United States.
Primary Responsibilities:
- Develop and execute WEG's national Automation channel strategy across Distribution, E-Commerce, and Systems Integrator/Solution Partner segments.
- Lead and develop a team of channel leaders responsible for driving growth and performance across key market segments.
- Build and maintain strategic relationships with distributors, systems integrators, solution providers, and other key channel partners.
- Develop channel programs, business plans, pricing strategies, incentives, and engagement models that support profitable growth.
- Identify opportunities to expand market share, geographic coverage, industry penetration, and partner capabilities.
- Establish performance expectations, accountability measures, and growth objectives for channel partners and internal teams.
- Collaborate with Sales, Marketing, Product Management, Pricing, Supply Chain, Finance, and other cross-functional teams to support business objectives.
- Drive continuous improvement of channel strategies, partner programs, and go-to-market initiatives.
- Develop forecasting, business planning, and performance management processes that support scalable growth.
- Serve as a key advocate for the Automation channel network and align external market opportunities with internal resources.
Education:
- Bachelor's degree in Business, Engineering, Marketing, or a related field, or equivalent combination of education and experience required.
Required Qualifications:
- Minimum 10 years of experience in industrial automation, electrical products, distribution management, channel management, or a related B2B industry.
- Proven success developing and managing distributor, channel, partner, or reseller networks, including creating and executing channel programs, go-to-market strategies, pricing structures, and incentive programs.
- Experience leading managers and developing high-performing teams.
- Strong understanding of industrial automation products, U.S. distribution channels, and channel partner ecosystems.
- Working knowledge of PLCs, HMIs, drives, motion control, robotics, and related automation technologies.
- Proven ability to drive channel growth, market expansion, and business development
- Strong leadership, business planning, negotiation, communication, and financial management skills.
- Experience with AHTD, Systems Integrator, Solution Partner, or similar channel partner programs.
- Experience supporting or managing e-commerce sales channels.
- Experience working with industrial automation manufacturers, distributors, systems integrators, or technology partners.
- Demonstrated success building strategic partnerships that accelerate revenue growth and market penetration.
We offer a pleasant work environment, competitive compensation, and a full benefits package.
To Apply: All candidates must submit an updated resume and complete our application in order to be considered for this position.
Must be authorized to work in the United States. WEG Electric Corp. does not offer visa sponsorship for this role.
We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran status, or other protected status
Visit our website to learn more: www.weg.net
Skills Required
- Bachelor’s degree in Business, Engineering, Marketing, or a related field, or equivalent education and experience
- At least 10 years of experience in industrial automation, electrical products, distribution management, channel management, or a related B2B industry
- Experience developing and managing distributor, channel, partner, or reseller networks
- Experience creating and executing channel programs, go-to-market strategies, pricing structures, and incentive programs
- Experience leading managers and developing high-performing teams
- Strong understanding of industrial automation products, U.S. distribution channels, and channel partner ecosystems
- Working knowledge of PLCs, HMIs, drives, motion control, robotics, and related automation technologies
- Proven ability to drive channel growth, market expansion, and business development
- Strong leadership, business planning, negotiation, communication, and financial management skills
- Experience with AHTD, Systems Integrator, Solution Partner, or similar channel partner programs
- Experience supporting or managing e-commerce sales channels
- Experience working with industrial automation manufacturers, distributors, systems integrators, or technology partners
- Demonstrated success building strategic partnerships that accelerate revenue growth and market penetration
- Must be authorized to work in the United States without visa sponsorship
What We Do
WEG is a global electric-electronic equipment company and one of the largest electric motor manufacturers in the world, operating in the capital goods sector with solutions in electric machines, automation, and paints for various industries.
