The National Account Manager (NAM), ADUSA serves as the strategic lead for Red Bull's enterprise relationship across all Ahold Delhaize USA banners. This role is responsible for driving cross-banner growth strategies, leading Joint Business Planning (JBP), optimizing trade investments, strengthening Distribution Partner engagement, and identifying opportunities that accelerate category and brand growth across the ADUSA portfolio. The NAM drives coordination and collaboration across multiple functional groups, including Sales, Category Management, Shopper Marketing, Trade Marketing, Finance, and Distribution Partners, to ensure alignment against Red Bull and customer objectives.
Responsibilities include: leading enterprise-level customer negotiations and strategic initiatives; optimizing customer investments and resource allocation; increasing ADUSA's share of mind with Distribution Partners; strengthening executive-level customer relationships; developing cross-banner growth strategies and best practices; and driving cross-functional alignment to deliver sustainable business results across the ADUSA portfolio.
Job DescriptionSTRATEGIC BUSINESS PLANNING & ENTERPRISE LEADERSHIP
Leads Joint Business Planning (JBP) and enterprise-level long term growth strategies for total ADUSA.
Identifies opportunities to scale successful initiatives, best practices, and customer solutions across banners.
Monitors market trends and leverages relevant customer, consumer, and competitive insights to inform strategic recommendations.
Develops productive business relationships with senior customer leadership and expands executive engagement opportunities across the ADUSA organization.
Aligns internal Red Bull resources across all functional areas to achieve customer and company objectives.
Represents Red Bull at supplier summits, customer meetings, trade shows, and industry events.
TRADE INVESTMENT GOVERNANCE & BUSINESS PERFORMANCE
Maintains visibility across all ADUSA customer investments, customer marketing agreements, and strategic initiatives.
Consistently evaluates trade investments to ensure the highest return on investment and alignment with business priorities.
Drives post-promotion and post-initiative analyses to evaluate effectiveness and identify future opportunities.
Develops scorecards and reporting tools that measure performance, track key initiatives, and support business planning.
Thoroughly analyzes customer performance to define priorities and focus areas across the ADUSA portfolio.
DISTRIBUTOR PARTNER ENGAGEMENT
Develops strong relationships with Distribution Partner leadership to increase ADUSA's share of mind and alignment against key customer priorities.
Partners with Distribution Partners and Sales Leadership to identify opportunities that improve execution, service levels, and retail performance.
Establishes business reviews, performance tracking, and communication routines that drive accountability and executional consistency.
Advocates for ADUSA priorities within the distributor organization to ensure focus on key initiatives and customer objectives.
MANAGEMENT OF BU & DP RELATIONSHIPS THAT INFLUENCE EXECUTION ACROSS THE US
Owns customer-facing recaps for major activations, strategic initiatives, and cross-functional programs.
Partners with Shopper Marketing, Trade Marketing, E-Commerce, Category Management, and Sales to communicate the impact of Red Bull investments across all channels.
Leverages activation results, business insights, and customer learnings to strengthen customer relationships and support future negotiations.
Drives cross-functional alignment and communication to ensure consistent execution and maximize the impact of Red Bull initiatives across the ADUSA business.
QualificationsMinimum 8 years Sales and Key Account experience with a strong track record of success
Past experience leading national account strategies across multi-banner retail organizations, balancing enterprise-level priorities while supporting unique banner-level business needs and customer relationships
Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, Circana, CPM, Sales Data)
Ability to demonstrate solid “peer leadership/influence”
Strong leadership presence with excellent communication and active listening skills
Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
Passion to make significant contributions to the Red Bull organization through continuous process & ways of working improvement
In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industry
Self-motivated and able to work independently
Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (CPM, SAP/BI)
Additional InformationThe base salary range for this position is $124,000 - 186,000 + cash incentives.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- Minimum 8 years Sales and Key Account experience
- Experience leading national account strategies across multi-banner retail organizations
- Strong analytical skills and experience using internal and external data sources (Nielsen, Circana, CPM, Sales Data)
- Proven peer leadership and ability to influence cross-functional stakeholders
- Strong leadership presence with excellent communication and active listening skills
- Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills
- Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups
- Passion for continuous process and ways-of-working improvement
- In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industry
- Self-motivated and able to work independently
- High proficiency in Microsoft Excel and PowerPoint and internal systems (CPM, SAP/BI)
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
