In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The National Account Manager of P&C is responsible for driving volume growth, market share and profitability across key accounts, while effectively managing approved permanent discounts and joint advertising targets. The role plays a critical part in the execution of Red Bull Australia’s Impulse channel business plan strategies, and also the delivery against ‘perfect store’ targets for the responsible accounts.
Job DescriptionEXECUTION OF PROMOTIONAL PROGRAMS
- Develop and execute national promotional programs across key accounts.
- Provide accurate promotional forecasts, manage related financial claims, and oversee account investment.
- Deliver promotional activity in line with Impulse channel objectives and annual business plan targets.
- Discuss and negotiate promotional space in line with your key activation months.
- Analyse promotional performance and deliver insights and recommendations to maximise future ROI and sales effectiveness.
VOLUME, FORECAST & TRADE INVESTMENT DELIVERY
- Deliver the monthly business plan financial sales volume in serving units across all key accounts.
- Manage account forecasts and actively contribute to the S&OP process to ensure accurate demand planning.
- Manage trade investment in line with approved budgets, including permanent discounts and joint advertising commitments.
- Communicate account performance, forecasts and key initiatives to relevant stakeholders and field teams in a timely manner.
DEVELOP AND EXECUTE NATIONAL ACCOUNT PLANS, ACHIEVING RED BULL'S KEY SUCCESS MEASURES
- Drive distribution growth by delivering range targets and maximising product availability across key accounts and states.
- Increase brand visibility through the achievement of ambient and chilled space targets across the portfolio.
- Define and communicate pricing strategy by channel and by pack type.
- Identify, implement and continuously optimise promotional mechanics to drive account performance and sales growth.
CROSS-FUNCTIONAL ENGAGEMENT
- Partner with Category Management to translate sales and shopper insights into actionable strategies.
- Collaborate with Finance to monitor customer P&L performance and ensure delivery against business plan objectives.
- Manage customer investment and spend effectively, including forecasting, accruals and budget reconciliation.
- Work cross-functionally to identify risks, opportunities and corrective actions through the S&OP process.
- Support State Account teams with clear communication, guidance and effective regional operations briefings.
ACTIVATION OF THE WORLD OF RED BULL IN SELECTED KEY ACCOUNTS
- Partner with the Brand team to deliver impactful customer and brand activations that bring the Red Bull brand to life in line with company standards.
- Activate off-location displays, and improve visibility through the field teams of these major events.
SUPPORT CATEGORY RANGE REVIEWS
- Support the Category Management team with account-specific data.
- Communicate ranging gains, losses and changes effectively across the business to ensure stakeholder alignment.
- Support the successful launch and sell-in of new products, packs and innovations within customer portfolios.
- Contribute to planogram development and range optimisation strategies that enhance distribution, visibility and sales performance.
- 5+ years’ of FMCG Account Management experience in P&C
- Proven negotiation skills with the ability to build mutually beneficial partnerships and deliver win-win outcomes.
- Excellent communication, influencing and presentation skills, with the ability to engage stakeholders at all levels.
- Sound understanding of category management, sales, marketing and financial principles
- Strong planning, organisational and project management capabilities, with the ability to manage multiple priorities effectively.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
Skills Required
- 5+ years of FMCG account management experience in petrol and convenience
- Proven negotiation skills and ability to build mutually beneficial partnerships
- Excellent communication, influencing, and presentation skills
- Ability to engage stakeholders at all levels
- Understanding of category management, sales, marketing, and financial principles
- Strong planning, organizational, and project management capabilities
- Ability to manage multiple priorities effectively
- Qualified to work in Australia
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
