When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.
Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
PURPOSE OF THE JOB:
"Musketeers" have always been the main volume contributors, trial generators and sparks, creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for identifying business opportunities in new On Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolio.
PERFECT EXECUTION
- As a Musketeer Scout, you are the execution engine of Red Bull’s institutional and corporate business in your territory. You focus on B2B customers such as catering companies, central kitchens, corporate canteens, universities, hospitals and workplace food service operators.Working closely with the Musketeer and the distributor, you secure product availability, the right assortment and perfect execution in each catering point, while scouting new B2B opportunities and implementing Red Bull strategies for Work, Study and Socialising occasions in a structured, scalable way.
DRIVING STRATEGIC GROWTH
- The Entrepreneur of the Territory
- Know your territory like the back of your hand.
- Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.
- Master the On Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).
- Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.
- Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success
- Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)
BUILDING VALUE
- Indispensable Business Consultant
- Build and maintain long-lasting collaborations with key stakeholders.
- Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.
- Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.
- Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).
- Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.
- Measure success by diligently tracking, analysing and reporting on performance and areas of growth and opportunity.
Qualifications
Sales and Marketing experience preferred.
Previous experience (two years minimum) working in the hospitality, night-life and/or FMCG industry preferred.
Basic market knowledge and integration into local On Premise industry and community is beneficial.
Self-aware and able to adapt communication, presentation and professional appearance according to audience and scene. Excellent communication, active listening skills and the ability to negotiate.
Ability to work flexible hours (including nights and weekends).
Basic working knowledge of IOS and MS Office.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
