Multimedia Marketing Specialist

General Statement of Job

The Multimedia Marketing Specialist produces high-quality video, photography, and digital assets to advance the college’s branding, student recruitment, fundraising, and public communications efforts. The ideal candidate turns raw footage and imagery into engaging content for web platforms, advertising, social media and print publications that align with the strategic brand, marketing, and communication goals of the university. This hands-on role documents campus life, academic programs, and student/alumni success stories. Candidates with knowledge of technical production skills, including lighting, rigging, and production methodologies, will be considered highly qualified.

Specific Duties and Responsibilities

Essential Duties

Content Creation: Shoot and professionally edit original video, photography, audio, and graphic assets for daily use across digital channels in mixed environments.

Visual Story Telling: Produce short-form video content tailored to a variety of digital platforms catered to university stakeholders as well as premium photography for core university print materials such as Crossroads Alumni Magazine.

Campaign Support: Collaborate with marketing teams across campus to design promotional materials, digital ads, and graphics for marketing, recruitment, and fundraising campaigns.

Cross-Functional Collaboration: Partners with diverse internal departments and externals media teams to support execution of multimedia projects that align with university strategic communication goals. Ability to clearly communicate ideas and concepts with supervisors in a concise manner.

Asset, Equipment, and Project Management: Organize, label, and maintain the university’s digital media asset library and archives. Ability to uphold rigorous quality standards for finished projects and products. Ability to recommend equipment for purchasing and maintain inventory and custody of all university owned equipment with respect to budget and purchasing requirements.

Event Coverage: Schedules and/or provides photo, video, and occasional audio visual or live stream support for high-priority campus events, celebrations, and ceremonies. This will include non-traditional work hours and locations.

Brand and Visual Standards Compliance: Ensures all visual content adheres to institutional brand policy and guidelines, copyright laws, accessibility standards, and established visual communication procedures.

Education, Experience, and Licenses

A bachelor’s degree in broadcast journalism, film, communication, marketing, or a related field as well as a minimum of three years of experience and/or training; or an equivalent combination of education and experience, is preferred.

Working knowledge of marketing, film production, photography, and media techniques is preferred.

Valid Driver's License and the ability to meet insurance requirements for driving university provided vehicles.

Knowledge, Skills, and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to use professional-grade photo, video, and audio production equipment, specifically Adobe Creative Cloud applications (Adobe Premiere Pro, After Effects, Audition, Illustrator, Photoshop) and Canon Cameras (C100, 5DMKII/III, XA10).

• Ability to correctly sync, color correct/grade, edit and produce high-quality audio and video productions.

• Ability to create custom motion graphics or edit motion graphic templates for use in productions.

• Ability to read, analyze, and interpret technical manuals.

• Ability to respond to common inquiries from customers, regulatory agencies, or members of the business community.

• Ability to define problems, collect data, establish facts, and draw valid conclusions.

• Requires the ability to be accountable for inventory, property, and project management.

• Requires the ability to make recommendations that impact the budget.

• Requires the ability to use small office equipment, including copy machines or multi-line telephone systems.

• Requires the ability to use computers for data entry.

• Requires the ability to use computers for word processing and/or accounting purposes.

• Requires the ability to repair, develop, or install media recording and production equipment.

• Requires the ability to safely set up and disassemble production locations.

• Requires the ability to carry, lift and safely transport and/or ship equipment.

Physical Demands/Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand, use hands to operate equipment (including the use of a computer keyboard), and talk or hear (including the use of a telephone). The employee is occasionally required to walk, reach with hands and arms, climb or balance, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts; high, precarious places; fumes or airborne particles; extreme heat; risk of electrical shock; and vibration. The noise level in the work environment is usually moderate to quiet.

NOTICE: The above job profile does not include all essential and nonessential duties of this job. All employees with disabilities are encouraged to contact Human Resources to review and discuss the essential and nonessential functions of the job. An employee with a disability can evaluate the job in greater detail to determine if she/he can safely perform the essential function of this job with or without reasonable accommodation.