The Multimedia Marketing Associate will focus on new business development generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.
- Establishes credible relationships with the local business community.
- Collaborates with Sales Management Leadership, Creative Director, and Production Manager to build effective long-term advertising campaigns.
- Makes sales calls on prospective clients to develop new accounts.
- Implements strategies to consistently grow and exceed revenue goals.
- Prepares/Presents sales presentations to clients and prospects.
- Educates clients on how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement across all media.
- Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, Email, Social, OTT, and many other types of programmatic.
- Performs other duties as assigned.
Qualifications:
- A strong track record of meeting or exceeding monthly and quarterly sales targets
- Marketing and/or equivalent related experience
- Successful experience in outside sales preferred
- Knowledge of industry trends and competitive landscape.
- Understanding of digital marketing strategies and advertising platform
- Professional appearance and demeanor are essential
- Excellent communication and negotiation skills.
- Self-motivated, goal-oriented, and a strong team player.
- Must have ability to work with minimum supervision and ability to multi-task
- Must have proven customer service, problem solving and analytical skills
- Must be detail-oriented
- A professional telephone manner is essential
- Must have proficiency in MS Word, Excel, PowerPoint and the Internet
- Proficiency with CRM software and Microsoft Office Suite
Skills Required
- Strong track record of meeting or exceeding sales targets
- Marketing and/or equivalent related experience
- Experience in outside sales
- Knowledge of industry trends
- Understanding of digital marketing strategies
- Excellent communication and negotiation skills
- Self-motivated and goal-oriented
- Proficiency in MS Word, Excel, PowerPoint
- Proficiency with CRM software
- Detail-oriented with customer service skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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