AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job DescriptionRole Overview:
This role is ideal for a strategic, hands-on marketer with strong operational acumen and a results-oriented mindset. As the Multichannel Marketing & Commercial Operations Manager, you will drive the Digital Transformation and commercial success of AbbVie’s specialty care brands.
With a focus on leveraging innovative digital, omnichannel, and B2B strategies, you will lead the orchestration of marketing, sales, and operational execution across the product lifecycle while efficiently managing day-to-day marketing operations.
Key Responsibilities:
- Lead digital marketing strategy and execution for specialty care brands, ensuring effective use of email, content marketing, and online advertising across platforms.
- Manage Customer Relationship Management (CRM) systems (e.g., Veeva CRM) to enable seamless omnichannel campaigns, sales alignment, and HCP/customer engagement.
- Create and execute integrated marketing campaigns, including design of promotional materials, digital content, and multichannel messaging.
- Develop, execute, and analyze large-scale B2B events, webinars, workshops, and virtual conferences focused on reinforcing brand legacy, educating stakeholders, and expanding the commercial network.
- Ideate and/or provide support for any BD&L activity such as managing partnerships and lifecycle initiatives for mature/off-patent products, and collaborating with supply chain for optimal market availability
- Collaborate with sales and business teams to develop sales forecasts, monitor market trends, and support demand planning.
- Analyze and report on campaign performance, omnichannel effectiveness, customer insights, and market trends to inform commercial decision-making
- Serve as a champion for digital transformation within the commercial and marketing teams by influencing best practices, process optimization, and capability building across marketing operations
- Maintain strict compliance with pharmaceutical industry regulations, data privacy, and internal policies for all operations and communications.
- Bachelor’s degree in Marketing, Business, Life Sciences, or relevant field; advanced degree a plus.
- 5+ years’ experience in digital marketing, commercial operations, or pharmaceutical/healthcare marketing.
- Proven success in marketing off-patent, established brands and driving value via digital and non-traditional promotional strategies.
- Experience with B2B marketing and BD&L processes will be advantageous
- Excellent project management, organizational, and communication skills.
- Strong analytical abilities and familiarity with marketing automation and analytics tools.
- Demonstrated expertise in CRM systems management (preferably Veeva CRM/Salesforce), digital marketing automation, and omnichannel enablement will be ideal.
- Strong leadership and stakeholder management experience, including proven ability to drive digital or commercial transformation.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
AbbVie Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.
-
Retirement Support — 401(k) contributions include a dollar-for-dollar match up to 6% plus an additional annual company contribution tied to age and service. Company-paid life insurance and other financial protections further strengthen long-term security.
-
Parental & Family Support — Paid leave programs include up to 12 weeks at 100% for parental leave and separate paid caregiver leave, with eligibility after six months where noted. Adoption and surrogacy reimbursements and family-building resources add further support.
-
Healthcare Strength — Health coverage begins on day one with medical, dental, vision, mental health, and prescription benefits, and preventive care covered at 100%. Options such as HSAs/FSAs and coverage for spouses/domestic partners and children up to age 26 broaden accessibility.
AbbVie Insights
Similar Jobs
What We Do
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.
