MSB Expert Lead

Posted 18 Hours Ago
Be an Early Applicant
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Senior level
AdTech • Consumer Web • eCommerce
The Role
The MSB Expert Lead at Haleon will define and lead the medical marketing strategy for brands, ensure implementation of commercial strategy with HCPs, manage teams to achieve market share and recommendation targets, and drive relationships with healthcare partners. The role also involves integrating market insights into business planning and fostering talent management within the team.
Summary Generated by Built In

Hello. We're Haleon. A new, world-leading consumer health company. Shaped by everyone who joins us. Together, we're improving the everyday health of billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we achieve this in a business that we control.

With category-leading brands such as Sensodyne, Polident and Centrum, built on trusted science and human understanding, combined with our passion, knowledge, and expertise, we're uniquely placed to grow a strong, successful business. 

This is an exciting time to join us and help shape the future. It's a chance to be part of something special.

About the Role

We are hiring for MSB Expert Lead who will be responsible to define and lead overall strategy, capability-building, and execution of Expert and Marketing Strategy for Haleon Malaysia Sdn. Bhd.

In this role you will be.

  • Accountable for the setting the medical marketing strategy for Haleon brands and ensuring implementation of the commercial strategy to HCPs
  • Leading a team to ensure Haleon wins market share, achieves recommendation targets, and builds trusting and credible relationships with our Healthcare Professionals and Health Organizations.
  • Partner with Commercial, Marketing & Area organizations to develop Expert programs that align with and support overall business goals, as part of aligned market and customer activation plans for key brands
  • Integration of market, patient journey and HCP insights into channel strategy creation and area business planning.
  • Deliver strong external relationship with Key External Experts, Health Organization and industry partners to drive joint partnerships
  • Leading high-performing teams through effective talent management and coaching. Building differentiated development plans that enable individuals to maximize their potential.
  • Drive omnichannel transformation of marketing to HCPs through digital leveraging on digital data and analytics to optimize ROI.
  • Drive Expert Field Force Effectiveness and capability building programs
  • Drive close collaboration with Marketing and Sales Team to integrate Expert Marketing into the commercial strategy
  • Accountability for achieving and monitoring Expert KPIs.
  • Leading the implementation and achievement of advocacy project learnings.

Qualifications and skills

  • A bachelor’s degree
  • 8 years of experience in Expert Team Management including KA and Field Sales Management, ideally in FMCG or FMCH, Consumer Healthcare or Pharma industry experience
  • Advanced understanding of patient and expert insights in the FMCG industry.
  • Strong commercial and financial acumen, negotiation/influencing/communication skills.
  • Proven ability to manage high levels of complexity and pressure in a changing environment.
  • Results orientation, resilience, problem solving and decision making. Ability to create business solutions.
  • Experience in direct negotiations with key accounts is considered an asset.

Skills/Competencies:

  • Territory & HCP management skills & People management skills
  • Stakeholder management skills
  • Negotiation skills
  • Presentation/communication skills
  • Analytical skills - an ability to analyse industry competitors through use of available data.
  • Development of all staff ensuring continuous learning and implementation of best practice.
  • Coach and develop direct reports. Generate action plans to correct areas of weakness and capitalize on areas of opportunity. Invest time and effort to develop our top talent.
  • Reward and recognize good performance and deal efficiently with underperformance.
  • Identifying training and development needs via the regular check-ins

Equal Opportunity Statement

Include a statement on commitment to diversity and inclusivity.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

The Company
HQ: Weybridge
14,788 Employees
On-site Workplace
Year Founded: 2022

What We Do

You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity.
Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable.
Want to learn more about us? Follow to stay up to date

Similar Jobs

Tapestry Logo Tapestry

Associate, Kate Spade Marketing (2-year Contract)

eCommerce • Fashion • Other • Retail • Sales • Wearables • Design
Hybrid
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
16000 Employees
Mid Valley City, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
2530 Employees
Bangsar South, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
1383 Employees

Haleon Logo Haleon

Brand Activation Manager

AdTech • Consumer Web • eCommerce
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
14788 Employees

Similar Companies Hiring

JuiceMedia.AI Thumbnail
Marketing Tech • Machine Learning • Digital Media • Big Data Analytics • Analytics • Agency • AdTech
Marina Del Rey, CA
68 Employees
Effectv Thumbnail
Marketing Tech • Digital Media • AdTech
New York, NY
2157 Employees
Hedra Thumbnail
Software • News + Entertainment • Marketing Tech • Generative AI • Enterprise Web • Digital Media • Consumer Web
San Francisco, CA
14 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account