Influencer Marketing Specialist Responsibilities
- Identify and build relationships with relevant influencers in target industries and demographics.
- Collaborate with cross-functional teams to align influencer marketing campaigns with overall marketing objectives and brand voice.
- Negotiate and manage influencer contracts, including payment terms and deliverables.
- Monitor and analyze the performance of influencer campaigns, providing regular reports and insights to stakeholders.
- Stay up-to-date with industry trends and best practices in influencer marketing, social media, and digital marketing.
- Maintain relationships with influencers, ensuring ongoing collaboration opportunities and brand advocacy.
- Provide support to internal teams on influencer marketing platform such as testing and product feedback.
- Collaborate with legal and compliance teams to ensure all influencer marketing activities adhere to relevant regulations and guidelines.
- Other related tasks as assigned and required from time to time.
· Proven experience as an Influencer Marketing Specialist or similar role.
· In-depth knowledge of influencer marketing trends, platforms, and best practices.
· Strong understanding of social media platforms and their functionalities.
· Excellent communication and relationship-building skills to effectively engage with influencers and internal stakeholders.
· Must be fluent in writing and communicating in English, Chinese and Malay.
· Creative thinking and ability to develop innovative influencer marketing campaigns.
· Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
· Proficient in using analytics tools to track and measure campaign effectiveness.
· Solid negotiation and contract management skills.
· Attention to detail and ability to maintain consistency with brand guidelines.
· Proficient in Microsoft Office Suite and social media management tools.
What We Do
We’re a global team of passionate, hard-working, ambitious gamers, whose goal is always to make every gamer's experience as perfect as possible. We’re dedicated to helping your players, because they’re part of our community too. We’ve been working hard for players, clients, and the games industry for over 26 years, providing industry-leading services to every part of the globe.
We believe great work gets done by teams who love what they do. This is why we approach every solution with an all-minds-on-deck strategy that leverages our global workforce's strength, creativity, and passion.
8,500+ passionate gamers
650+ top developers and publishers as clients
5.3 million hours QA testing
7 year average client partner tenure
2,500+ LQA titles
PTW is a boutique games services company with 40 offices in 11 countries worldwide. Our range of services include quality assurance, localization, customer experience, art production, game development services, and audio production services.
We believe that innovation comes in all sizes, which is why we take on projects of any size and love crafting a custom solution, no matter the scale.
PTW, comprised of global subsidiaries, is a UK-based holding company formed in 2016 under the umbrella of Poletowin Pitcrew Holdings, Inc. which is listed on the 1st Section of Tokyo Stock Exchange as 3657.
The PTW group includes SIDE, 1518 Studios, Entalize, The Game Dev Show, and OR Esports.
