“Republic Bank believes in the development and advancement of our associates. We offer the opportunity to learn all aspects of the company to prepare for future advancement. Come join our team for a career, not just a job!“
Grade 11
About Republic Bank
Republic Bank’s values are built upon making an IMPACT for our clients, our associates and the communities we serve. (IMPACT stands for Innovate for the Future, Make it Easy, Provide Exceptional Service, Acknowledge & Celebrate Success, Commit to Caring and Thrive Together) The associates of Republic Bank are the key to our success as an organization and we value our associates. It’s one of the reasons we’ve been named as one of the Best Places to Work in Kentucky for ten years! For more information about the company, please visit www.republicbank.com.
POSITION PURPOSE AND OBJECTIVESThe Mortgage Marketing Manager is responsible for overseeing all marketing for Republic Bank Mortgage products and services. In addition to managing marketing for the department overall, this role also partners closely with Mortgage Loan Officers (MLOs) to guide and support their individual marketing needs, including creating and managing various marketing materials, helping with events, and training department associates on relevant products, marketing tools and procedures. This role will sit on the Republic Bank Marketing team, though will be dedicated to the Mortgage business unit.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
MINIMUM QUALIFICATIONS
- Own ideation, calendarization and content creation for Mortgage social channels and SocialCoach, including but not limited to daily posts and monthly service anniversary and top producer posts.
- Manage Mortgage email strategy and drive the process, including submitting emails via internal Marketing/Compliance project management tool and scheduling emails to various audiences through Republic Bank’s CRM.
- Maintain PowerPoint and presentation templates for various Mortgage initiatives.
- Manage and create flyers as needed.
- Partner with MLOs on events, including creating flyers, supporting cost analysis and routing materials through the project management tool.
- Manage promotional items for Mortgage, including ideating, managing pricing to budget, ordering and distributing promotional items as needed.
- Ensure efficient distribution of all marketing materials to loan officers, existing clients and prospects, as relevant.
- Ensure mortgage associates are properly trained in the use of social media to generate business leads.
- Support newly hired loan officers through proper social media onboarding and training.
- Work with Mortgage Compliance to expand Republic Bank Mortgage’s social media presence by exploring compliant videos, flyers and new ideas for sales call marketing or blitzes to drive brand awareness in footprint areas through social media.
- Work with internal departments to ensure all marketing materials abide by mortgage compliance regulations and ladder up to Republic Bank brand.
- Attend mortgage compliance committee meetings and make recommendations for updates and changes.
- Market mortgage products to communities served, including realtors, builders, title companies and other third parties.
- Strategically identify and activate mortgage growth opportunities by monitoring relevant market trends and actively scouting broader internal Bank adjacencies.
- Attend and participate in all mortgage lender meetings and trainings, as required; participate in relevant mortgage marketing conferences or seminars.
- Act as a change champion by advocating for mortgage initiatives.
- Maintain a working knowledge of compliance requirements affecting your position and area of responsibilities and actively learn new regulations and assist in the implementation, if required.
- Model and foster behaviors that support the Bank’s values and corporate culture creating an atmosphere of trust, cooperation, accountability, and dedication to the organization.
- Willingly perform all other duties and projects as assigned.
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, the associate is regularly required to sit, use hands to finger, handle, or feel; and talk or hear. The associate frequently is required to stand or walk. The associate is occasionally required to reach with hands and arms. The associate must occasionally lift and/or move 10 pounds. Specific vision abilities required by this position include close vision, and distance vision. The noise level in the work environment is usually moderate.
- Travel between Republic Banking facilities may be required including occasional out of town travel.
- Flexible work schedule may include some evenings, weekends and/or overtime.
- Stay abreast of new developments, best practices, and statutory and regulatory changes.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Minimum of 5 years of marketing experience, emphasizing social media and digital marketing
- Minimum of 2 years of mortgage, real estate, or mortgage-adjacent industry experience
- Hands-on experience creating content briefs and content for social channels including Facebook, Instagram, LinkedIn, and YouTube
- Demonstrable digital storytelling skills for brands and organizations across social media platforms
- Excellent project management skills, including content calendars, social scheduling, and content coordination
- Strong working knowledge of email marketing
- Working knowledge of residential conventional and government mortgage processing, underwriting, and closing guidelines
- Excellent coaching and training skills
- Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and Copilot
- Experience using social media management and monitoring software such as Sprout Social, HubSpot, or SocialCoach
- Experience using graphic design software such as Canva
- Experience using CRM software such as Salesforce Marketing Cloud
What We Do
Headquartered in Louisville, Kentucky, Republic Bank has grown to become the largest locally-owned community bank in Kentucky. With 47 banking centers across Kentucky, Indiana, Florida, Tennessee, and Ohio, we are driven by a clear mission: to enable our clients, our company, our associates, and the communities we serve to thrive. Learn more on our website or come see us to see how we can support your needs today. Time to thrive! We’re dedicated to meeting the needs of consumers, small business owners, and large corporations by offering a full range of competitive products and services—delivered with highly personalized service. Our goal is simple: to make an IMPACT and to exceed expectations at every turn, all while helping our clients and communities thrive financially and personally. Member FDIC Republic Bank & Trust Company Loan Originator ID # 402606 If you ever have questions, you may email them to [email protected] or call 1-888-584-3600. *Please remember never to disclose account or other financial information on any social media outlet.* Before joining the conversation, please review our Community Social Media Policy: http://www.republicbank.com/social-media-guidelines
