ASO & User Acquisition Specialist

Everyone at OANDA is focused on our vision to transform how our customers can meet all their currency needs. We are revolutionising the world of currency trading by providing innovative trading experiences, currency data and analytics solutions. Dare to be open, bold, focused - own it and apply! The future is now! 

Join us and:

• Be on a Marketing Team that’s responsible for company-wide top-priority projects.

• Work with several applications at the same time, for different locations, and with different language versions, both iOS and Android. 

• Boost your career in an award-winning FinTech company whose ambassador is a global sporting icon Robert Lewandowski; we also partner with the New York Red Bulls.

How do we work?

This Marketing Team consists of around 20  members located in Poland and the UK. As a Mobile App Marketing Specialist, you will have the opportunity to work on - the App Store/Google Play - organic mobile marketing strategy for OANDA, to drive Client growth, and market-leading performance for value and innovations to further enhance all marketing touchpoints with prospects and our Clients. 

We work in a hybrid model - we'd love to meet you in the Warsaw office from time to time, depending on your location and with respect to your own commitments.

In this role, you will:

• Support the creation, ideation, and implementation with our agency partners and internal teams of global ASO strategy.

• Define and deliver a mobile and ASO strategy; keyword research, detailed plans, roadmaps, and budgets in line with KPIs, forecasts, and business objectives.

• Help us to meet KPIs  – the volume of new Clients and cost per acquisition, as well as a focus on increasing Client value and optimizing ROI.

• Execution of creative projects using available tools, with support from the internal Creative Team and external agencies; prepare customized graphics based on available graphic layouts.

• Support UX/CX/Product Teams to develop user journeys. 

• Perform AB tests, custom listings, and various activities in cooperation with the CRO Team.

• Develop analytical tools such as dashboards in cooperation with BI Team and agencies.

• Maintain relationships with key stakeholders; present the results during regular meetings with Marketing and Sales.

What skillset you need, to be successful in this role?

• Min. of 3 years experience, having implemented successful mobile marketing initiatives.

• Previous experience with the applications for various locations, and with different language versions, both iOS and Android. 

• Knowledge of  ASO, SEO, and organic channel optimization. 

• Familiar with tools: App Stores Intelligence - AppFollow / AppRadar / AppTweak / Splitmetrics and MMPs Adjust / Appsflyer or Firebase. 

• Fluent English.

• Demonstrates strategic thinking and planning ability, whilst being tactically responsive to changing needs.

• Results and future-focused seek out evolving and innovative ways to add value to the business.

• Confronts and works through tough issues, demonstrating perseverance and a sense of urgency.

Nice to have:

• Familiar with tools like Canva, and Figma to support daily work.

OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

Learn more about our culture here.

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